15.1.17

Word Up - This Is How My Blog Will Change This Year

Twenty-Seventeen is only a couple of weeks old, but it seems like we've been back to work and (theoretically) back to bossing all over the shop for an age already. The start of a new year always brings with it endless possibility and the opportunity to refresh, re-look and re-jig - as well as to plan for what's to come. I've no doubt this year will be full of exciting projects, big launches and new social platforms to get our teeth into, but I've also no doubt there will be big change in the bloggersphere; in order to continue to sustain our positions and influence it's vital to grow and evolve, changing up the norm for something new. 2017 marks seven whole years of London Beauty Queen and over that time I've refined my tone of voice and definitely pin-pointed who I am as a woman, entrepreneur and blogger; as a result, this year a few things will change on this here corner of the internet to make it something I can continue to be passionate and excited about.


NEW TOPICS, NEW INTERESTS
Beauty will always be my first love (for many reasons,) but I also have a passion for books, history, travel, fashion, politics, feminism and championing awareness of issues that are not often discussed. Over the last months I've started to dabble in those areas to gauge the response, but I've realised that a lot of my consideration should be based upon what *I* want to write about - because the rest will follow. I want to have the freedom to discuss topics outside of just the world of beauty, without worrying that they're not quite 'on brand.' I want to explore being a woman in her thirties and I want to share the clothes I'm wearing; I want to give you the lowdown on what I'm reading and where I'm going, alongside what I'm thinking and what I'm passionate about. Already I have trips booked and outfit shoots in the bag, and I can't wait to share it all with you in the coming months; for the first time in a long time, I'm excited.

FEWER PRODUCT REVIEWS
In my opinion, this is the year that the simple review site starts to die. Collectively we want more than just endless reams of beauty reviews: we want opinion, insight and to be educated. I've made the decision to focus less on product features and more on trends, predictions, edits and new ways of presenting what I'm using - so the information is more useful to those of you looking for recommendations. For a long time I feel like beauty bloggers have been in the hands of brands, bowing to pressure to feature one thing over another because of obligation rather than passion, and I for one am stepping out of that game. I'll continue to bring you news and information on what's new via my 'New This Week' features (the first one of which you can find here,) but unless I'm absolutely convinced you need to know about something on a stand-alone basis then it'll make room for something a little more interesting.

MUCH MORE OF ME 
Yep, get used to my mug because you'll be seeing a lot more of it on here. In a shiny world full of perfect twenty-somethings with better eyebrows than I'll ever have, it's hard to build up the courage to share pictures of my slightly greying hair, expanding waistline and increasingly wrinkly under-eye area. But it's also incredibly frustrating to see a whitewash of little more than cookie-cutter moulds all over my feeds. I feel somewhat of a responsibility to my fellow thirty-somethings to put myself out there a little more, personalise my site and enable you all to feel like you know the face behind the blog. I've found a great woman squad that has helped me gain the confidence to just crack on with it, as well as connecting with people that can actually take my picture - hoorah! To be honest, that's most of the battle, so I'm making a concerted effort to let people snap my face and revel in posting it on the internet.  

Here's to a great year ahead. I hope you enjoy the changes and what's to come as much as I surely do!

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25 comments

  1. Good luck in all of your future endeavours! I'm looking forward to seeing what you post this year :D

    Lizzie Bee // hellolizziebee.com

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  2. Funnily enough in the last week or so I've been looking out some history, books, (more) food blogs to widen my online reading. I haven't stopped following any beauty blogs but I have been feeling I need something more to get my teeth into. Maybe it's because I stopped being in my thirties (sob) in December!

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    1. I know what you mean; I definitely think our needs evolve as we age and we want something a little meatier to delve in to.

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  3. Can't wait to see more of you and your face this year! It's hard to deviate from what you know works on your blog isn't it? Im sneaking more and more lifestyle posts onto my blog x

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  4. Yes to more of your face! I'm in my 40s and I see far too little of ageing faces and I'm tired of it. When I was with my family over Christmas I just stared at my mum's face because I never see wrinkles on tv or in magazines or anywhere really, and they're normal goddamnit, and beautiful too. We're SUPPOSED to age, if we're lucky enough to do so. xx

    x LoveLeah x

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    1. Exactly! There's more than one type of woman and I'm all for seeing a little more diversity...

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  5. I'm so excited to be able to see more of you in your posts. I am currently shedding the insecurity and getting myself in front of the camera more often because I too am getting tired of the cookie cutter bloggers! It'll be awesome to get to know you better through your content!

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    1. Thanks Tara! And I hope so : )

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  6. Fair play! At the end of the day you should be writing about things that are most important to you!

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  7. I cant wait to see fashion posts from you! :D ive stopped doing product reviews a long time ago! Not something I want to go back to this year!
    Pam xo/ Pam Scalfi♥

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    1. They're a bit dry aren't they - unless there's something exciting or worth getting excited over.

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  8. Good for you! Blog for you and you're already a winner!

    Katie | Blooming Fiction

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  9. This sounds absolutely wonderful Hayley, I can't wait to see more of you on the blog. Much love, Kirsten xx

    www.thelifbissue.com

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  10. I made the decision to step away from being a nails only blog a few months ago (about 6 now actually, time has flown!) and it has made it so much more enjoyable for me. I've seen a lot of people put this in their 2017 blogging goals too and I highly encourage it. If you're feeling stifled and not so interested in your posts as you're writing them how will the reader ever enjoy them? So best of luck and enjoy stepping out into more varied posts, I will look forward to them.

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    1. Thank you! Hoping 2017 brings lots of awesome things.

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  11. yes! I want to do pretty much all of this on my blog too. Looking forward to seeing much more of your face xxx

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  12. I really look forward to seeing what this year brings on your blog lovely. Next year I will hit the big 30 and it's so nice to have blogs out there that I can really relate to - yours being one of them :)

    Jenny xx

    www.jaffacat.co.uk

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    1. I hope I can give you some light relief Jenny ;)

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  13. Looking forward to seeing more of you. I think it's pretty daunting to splash your face all over your blog so it's something I need to work on too! x

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  14. Opinion, insight and to be educated - I love those values! Wishing you such good luck in evolving 2017, I'm sure you have even more fabness to follow!

    www.honestyforyourskin.co.uk

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  15. Here's to a more insightful and interactive 2017! Looking forward to seeing more great things around here! :)

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  16. I love the idea that you are going to be branching out more with what you share! People that read beauty blogs do so because we love beauty & learning about new products, ways to apply/use it, etc. But beauty doesn't comprise all of who I am or what I'm about. I've added books to my To-read list, songs/artists to check out, new recipes, etc. from blogs.
    I also appreciate that you are willing to take us along on your continuing journey! Here's to all the new things to come in 2017!

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