Illamasqua Is Back With A Bang: Their Autumn Collection Is All We Love About Them & More

I can recall the first time I discovered Illamasqua, in all it's oddly coloured glory. Having been an understated nude-and-black-liner girl for pretty much the entirety of my 20's, the bold tones and interesting designs stood out amongst a sea of sameness. Their images always pushed boundaries and their collections always made waves - even if they were a little unwearable on a daily basis. Illamasqua was the first brand I found that wasn't afraid to be different and stand up for something new, which is why it was adopted by bloggers so completely; finally there was a makeup company representing the niches and the colour addicts that didn't fit into a Clinique or Bobbi Brown mould. Over the years the name grew and the focus understandably turned from being different to being a bit more commercial, with the launch of lots of wearable shades and lipsticks that stood up amongst the best of them - but with that came the loss of a little bit of Illamasqua sparkle.

Although I was delighted to find their incredible formulas, textures and concepts available in shades I genuinely would want to wear every day, I did start to miss the Illamasqua of old. With the departure of their Creative Director Alex Box at the beginning of 2016, the coming collections were definitely going to be a test of where the brand was heading; this Autumn sees the first seasonal collection (simply called 'Extinct') free from the influence of Box, and I have to say it's a scorcher. For the first time in a long time I feel like Illamasqua have rediscovered their identity and started to pay homage to what they were all about when they very first launched.

Extinct is described as: "A powerful unification inspired by the natural beauty of insects, the reality of climate change and the fearlessness of punk. Iridescent beetle tones, dark glittering purples and bright reflective finishes form a palette of limitless make-up looks that allow you to command attention and take action." Can we get a collective HALLELUJAH! The colours within this new collection are off-the-scale gorgeous, in a "I really didn't think I could wear purple" kind of way. I was lucky enough to get to play with these a month or so ago and can honestly say they're fabulous in both shade and texture; the dark tones add depth without being the same old black, simultaneously helping to bring out the colour in my eyes and create a more ethereal glow. Here's the lowdown on each of the products within the collection in turn:

This quad palette of beautiful wearable powder eyeshadows creates a textural and autumnal smoky eye; I would never have thought of wearing a burgandy eyeshadow, but somehow it works. For a limited time only, the discontinued eyeshadow in 'Gimp' has been brought back in the palette following a call from Illamasqua fans, proving to power of their customers!

A finally milled holographic pigment that can be worn alone to softly reflect a translucent blue, or layered over a deeper product to give it a 3D punch, this is utterly stunning. It's another product I would never have considered unless someone applied it to my eyelid, but equally this is going to be a staple at Reading Festival in a few weeks! 

The ultimate matte lip for creating a bold and precise finish, the deep purple hue definitely makes a statement. It's not actually in the picture above because my friend stole it before I could properly take a picture, so you'll just have to use your imagination and wait for it to land in store!

Highly pigmented with an iridescent finish, these creamy powder eyeshadows are absolutely beautiful and probably my pick of the entire range. The pale copper tone (Jubilance) is a great alternative to matte nudes, while looking beautiful in the corners of the eye when worn alongside a deeper shade.

A deep merlot injected with glitter particles, Remains can be worn alone or over a black polish to intensify the colour. It reminds me of one of the very first nail polishes I bought from Illamasqua all those years ago, but is still such a classic tone that's going to be incredibly popular come autumn.

Although technically not part of the 'Extinct' collection, the Vanitas rose gold eyeshadow palette is also worth mentioning for anyone who loves a nude - or anything rose gold for that matter. Not only is it beautiful to look at, but the soft and pigmented eyeshadows held within are also totally lustworthy. At £44.00 it's certainly the investment, but a wise investment if you're bored of your Naked Palette and want something to use on a daily basis. I'm SO pleased to finally see a collection that reminds me of why we all feel so in love with Illamasqua when it launched, and that cements its position as a rule breaker. The corresponding campaign features unexpected models, androgenous looks and a lot of punk - as well as championing the need for change economically, socially and environmentally as we move forward within the 21st Century. When this launches I would definitely recommend spending some time both on counter and on their website to get to know the story a little better, as well as playing around with the unusual tones and finding what works for you.

THANK YOU Illamasqua, for bringing back what we all loved so much about you from the very beginning.

What do you think of this new collection? Had you been missing a little Illamasqua of old?

The ‘Extinct’ collection is available exclusively in Selfridges from 18th August, launching nationwide from 1st September. The Vanitas rose gold eyeshadow palette is priced £44.00 and available now.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  



  1. the gold palette is stunning! But the quad does seem a big pricey for only 4 shades...I guess you pay for quality huh
    Pam xo/ Pam Scalfi♥

  2. I have never owned an Illamasqua product, but not because I don't want to try them out, it is just because their brand is not stocked up here and I love going in to stores to look at products before purchasing. I am glad that they have found themselves again because I used to think they were so unique and they did lose that a little, but I am in love with this new palette colour. I love Autumn.



    1. It's a shame they're not stocked in more places! It's all in the sensory experience for sure... But I love Autumn too!

  3. Wow Jubilance is speaking to me on a spiritual level right now! I love Illamasqua eyeshadows! great post!x

    Rebecca | Rebecca Olivia Capel

  4. I love those eyeshadow palettes, they contain such pretty shades! Can't wait to get myself one! x


  5. Looks lovely! I do love Illamasqua! X

  6. omg love love that quad!!! :o cant wait for it to come out hehe


    Xoxo Jessy

  7. I freakin' LOVE illamasqua. I love their transparency on animal testing, vegan/non vegan products, their general striving for excellence - and their brilliant formulas! I am super excited for the two individual eyeshadows- and that purple varnish! I love it!

    Beekeyper - Latest - Anastasia Modern Renaissance

    1. They're such a unique and fab brand - in so many ways they're unique and push boundaries. It's so refreshing!

  8. I am a fan of Illamasqua and adore some of their products, especially their nail varnishes, but I have been disappointed to see their prices creeping up and then also that they discontinued their loyalty/member discount. I tend to wait for one of their amazing sales and then pick up a few products as they are always so heavily discounted x

    Becky @ The Little Blog of Beauty

    1. Prices creeping up is standard across the industry (probably to do with the ingredients they use and their focus on being cruelty free) but that's a shame about the loyalty scheme - I didn't know that.

  9. The colours look so vibrant, I really need to get myself the eyeshadow.

    Kylie - @delphineblu


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