On the other end of the scale, the Pop Pow Wow Powders (£22.00) provide a quartet of natural tones to help create a base that’s glowing. Available in a blush, bronze or highlight palette (with four complementary shades in each,) these will get you through the year with ease thanks to the pretty universal ability to add a touch of warmth or health to skin. The lightweight, silky smooth and blendable texture is easy to buff into my complexion (I love dusting the bronzing shades over my cheeks with the fluffiest brush I can find for a natural sunkissed look,) but also offers a great place to start if you’re a bronzing or highlighting novice. None of the shades are extreme or unwearable, which is refreshing amongst an industry that seems to put only one wearable shade in any new collection - rendering the rest useless until Halloween. I do like the fact that together, this trio of face powders provides all you need to get you through the summer and into the colder seasons with ease; you just would’nt need anything else. The only downside to me is the cardboard packaging (I get that brands are trying to be more eco-conscious, but it just means products get trashed in a fraction of the time,) and the price point - which is a bit steep for a brand that’s supposed to be a playful little sister to Pixi’s more premium price bracket.
There are a huge number of products available on the Pop Beauty website (and in the London Pixi boutique) to peruse, but these two new additions definitely put the brand back on the map and provide a teaser of what’s (hopefully) to come in the next few months. I’m always for brands that make makeup fun and encourage it to be a joyful experience; whether that be packaging, colour, texture, scent or story, it’s important to ensure that moment of creativity puts a smile on your face both during and after. Pop Beauty have huge potential and I hope they continue to push boundaries and bring affordable colour to market in a way that so many of the US brands seem to achieve with ease. In the UK we don’t seem to have the same passion for colour as our American counterparts, and there’s a huge gap for those with a love of Kat Von D, Lime Crime, Jeffree Star and Colour Pop to get a hit without having to jump on a flight or fork out extortionate import fees. I hope Pop will be able to fill that gap and bring about a rainbow of colour that we’re so obviously lacking.
Have you tried Pop Beauty before? Do these products get your heart pumping?
The Pop Beauty products are available online via www.popbeauty.co.uk and in store at the Pixi Carnaby Street boutique.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.