15.1.16

CAN AVON REALLY BE BETTER THAN MAC? I TEST THEIR NEW PERFECTLY MATTE LIPSTICK

You may think Avon is more suited to your Nan's beauty collection than your own, but over the last couple of years they've been making a real effort to overcome that misconception. We've all got fond memories of circling the pieces we'd like from the fortnightly brochure, but did you know as one of the world's biggest beauty powerhouses they're actually responsible for more innovation than pretty much every other name on the market? In the US Avon is synonymous with celebrity endorsement and affordable luxury, but in the UK we still seem to turn our noses up rather than embracing their truly effective formulas. There's a simple way to overcome that: create something that you claim to be better than MAC, and shout about it from the rooftops. Matte lipstick is definitely on-trend right now, thanks to the modern twist it adds to the traditional red or berry lip; although it can be tricky to wear if your lips have seen better days, if you pick a formula that works for your needs then the result is a powerful look you won't regret applying. If you're a fan of MAC's 'The Matte' lipstick but not necessarily the £15.50 price tag,  then you may be pleased to know that Avon's Perfectly Matte Lipstick is just as good for a fraction of the price. Isn't it about time Avon had their time in the spotlight?


Unlike other matte lipsticks which are formulated with powders at the end of the process to remove shine, the Avon Perfectly Matte Lipstick is infused with matte powders throughout; this means it not only offers a true matte finish, but it's more pleasant to apply. There's no drag and no heaviness, nor is there a drying sensation that prevents the lipstick from feeling comfortable. Many lipstick wearers struggle with a matte texture because of the dryness it causes on the lips, but this extremely lightweight and oil-infused formula is surprisingly comfortable. The bullet glides over lips to deposit a rich pigment that feels practically invisible; it may transfer onto your coffee cup just as badly as other lipsticks, but the texture ensures re-applying isn't troublesome or uncomfortable. 

Available in fifteen shades (including classic reds, bold berries, uplifting corals and understated nudes,) the heroes are definitely the stronger tones - my personal favourites are Red Supreme, Coral Fever, Vibrant Melon and Superb Wine. The nude shades look lovely in the bullet, but when they're applied to the lips I find they only exaggerate dry patches and leave an uneven texture; for high fashion looks I'm sure they'd look absolutely gorgeous (over thoroughly exfoliated and prepped lips,) but for every day use they're a bit too understated and completely wash out my complexion. However, the bolder shades create a precise and on-trend look that looks great with a slick of eyeliner. So how do they stand up when they're compared and contrasted? Although MAC's is slightly heavier and a touch more comfortable on the lips, Avon's interpretation is lighter and just as pigmented. The colours of 'Russian Red' and 'Red Supreme' are absolutely identical, so much so that when applied 'half and half' you really can't see where one ends and the other begins. Avon's Perfectly Matte is definitely a touch more opaque, but apart from that it's hard to tell the difference.

Considering these are half the price of MAC's offering, I'm seriously impressed. It seems that Avon really can be (marginally) better than MAC... Your bank balance will be very happy.


The Avon Perfectly Matte Lipstick is available in 15 shades, priced £8.00 each, from February 2016. An introductory offer will see the price reduced to £5.50 for a limited time.

UPDATE: If you're an Avon rep, please do not leave a response to every comment pimping out your own services! This post is not an opportunity for you to spam my readers into buying from you; any comments as such will be deleted. 

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  
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41 comments

  1. A few really lovely shades in the range - I could be really tempted :)
    Not used an AVON product in YEARS!
    Gillian  xx  EyelinerFlicks.com

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    Replies
    1. There are SO many great products hiding in those catalogues!

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  2. ive always loved avon, only issue is getting my hands on some stuff (I like to swatch things and try it out before buying online) but these lippies look too good to pass.
    Pam xo/ Pam Scalfi♥

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    1. I think you can find your local rep online, so it may be worth checking that out if you like to try before you buy!

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    2. Avon have a 30 day returns policy even if used and just don't like it ;) it's part of distance selling regulations so oder try enjoy... or return if not for you 😉 x

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  3. I received 2 Avon lipsticks as gifts last month and I was impressed with both of them. I will definitely buy more shades and these matte look fab.

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  4. What a brilliant range of shades, and it sounds like the formula is great too! :D

    Jess xo | The Indigo Hours

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  5. Great comparison. I may have to try Avon now too

    http://www.yukovablog.co.uk/

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  6. These look lovely, I use the primer from Avon and I really enjoy using it!

    https://oneofthosecrazygirlsblog.wordpress.com/

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  7. I've never tried anything from Avon but now I want to try these!

    Liza | Glambeautys | YouTube

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  8. These lipsticks look awesome! I tried Avon in the past but I wasn't really impressed, but I have to check these out asap!Thanks!
    Pinkdaisyloves.blogspot.com.cy

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  9. Beautiful shades here, though I'd like to see them on someone's skin too to really see how they look. They have to be extra special to beat out MAC.

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    1. As a general rule I don't swatch on my skin unless it adds value - because it looks so different on skintones.

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  10. These lipsticks look amazing! Find it difficult to buy from Avon though as you can't really see the products and I prefer to see the products in person before buying! But apart from that, they look so nice!

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    1. Probably worth checking them out online - I think they have a pretty good return policy too for that reason!

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    2. Yes Avon does have a great return policy. I know here in the U.S. its 90 days guaranteed but not sure what it is there. Samples are out so find yourself a representative or contact avon for the closest one. Here is where to find a local one. http://www.avon.uk.com/PRSuite/findARep.page given only for informational purposes since i see so many people asking about it.

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  11. Ohh these shades look gorgeous !

    Distant Dreamer

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  12. I've always been curious about their products but the thing that really puts me off is the fact i need to meet a seller, i'd certainly pick up some products if they were sold in beauty stores

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    1. Anonymous18.1.16

      You don't have to meet a seller - you can order online and have delivered to you x

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  13. I always get Avon magazines pushed through my letterbox but I never look at them! Maybe now is the time?

    http://www.mysophisticatedbeauty.com/

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    Replies
    1. I think now is the time!

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  14. Anonymous16.1.16

    You can get samples for 50p or 3 for £1, so may give them a go!

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  15. these look amazing!!!!
    http://fashionforlunch.net

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  16. These sound brilliant and definitely worth checking out! Thanks for sharing xx

    www.lpagebeauty.com

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  17. These sound amazing! I will definitely be giving them a try - a gal can never have too many lipsticks, right?

    Bry x
    www.bryonylaura.com

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    Replies
    1. A girl can never have too much anything ; )

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  18. All Avon products are available with a 28 day no quibble guarantee. Order, try, don't like? Send back for a full refund. And yes, I sell Avon products

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  19. These lipsticks look great - I think I love the look of every shade. I always try and stay away from matte lipsticks as I suffer from dry lips but I think I will definitely try one of these out. x
    Louise | helloteddy.co.uk

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  20. Ooohh I'm seriously going to consider trying these! These look great! I'm such a big lover of Mac lipsticks but like many hate the price tag! I've tried so many drugstore dupes and a variety of other lipsticks in the hope I'd fall in love just as much with another brand but just haven't to date! Great comparison! Thank you! Xxxx

    http://www.beautywithhayleyjane.com/

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  21. Could you give me the names by the picture that's before last one? Where they are in two rows. (I'm sorry about my english, it's not my first language):)

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    1. I don't know what the shade names are, but you can find them online and it'll tell you there for sure!

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  22. These lipsticks look beautiful. I'm just not in the position to spend £15.50 on a lipstick these days but these look like amazing dupes. It's been so long since I've bought anything from Avon, I'm not sure why but they're not a brand I think about often. These lipsticks may change that.

    Roxie | The Beautiful Bluebird

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  23. Awesome post!!!! I love Avon and have teamed up with them. Loved reading this! I shared it with the team.

    Mel | www.thegossipdarling.com

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  24. Thank you for this article! I have never been a fan of lipsticks because of the texture but I may have to try these. I am a rep for them and I hope these are coming to the U.S.

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    1. I believe they are either campaign 5 or 6.

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  25. I never buy from an avon rep, just directly online! But I don't think these are available in the US yet, ironic enough-- sad because they are SO gorgeous!

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  26. I love the new lipstick matte of AVON, totally worth it (L)

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  27. Thank you Hayley for your beautiful piece on Avon's newest Lip color line - Matte. I am an Avon USA Representative and could not have been happier reading your blog for the shout out. Thanks again.

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  28. I am an Avon tram leader just starting out building my team. I dont normally like lipsticks because they either dry out my already dry lips and i usually need to wear vaselime on top and not to mention when drinking it just goes everywhere, but when i tried avon peach lipstick (not matte) shimmery it was so soft and pretty much moisturised my lips. It was also really light and not heavy. I had my cup of tea and felt no unpleasant aftertaste. Im yet to try the matte and am pretty excited to add that and colortrend purple lipstick to my collection. I'm sharing your blog on my google+ community if that's ok with you. It's called AVON BEAUTY LOVERS UK. :)) Thanks for bigging up the company. Avon does have a stigma of offering poorer quality products or only catering to women but they have broadened their range to gadgets recently. For every one or two "unsatisfactory" product there's about 10 really good quality ones which are good value for money and household names like the bubble baths, skin so softs, far aways etc

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  29. i have 2 of them..what i wish is..the be more pigmented because i want to cover my natural lip color..it may because my lipline slightly darker so it not nice if it can be seen..other than that, i love it..love the color selection, formula..not too dry, not too moist.. as it claim to be, ultimate formula for matte lipstick..

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  30. great pics, love all these shades!
    www.justabigail.com

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