2.12.15

THE BIRTH OF A NEW CLASSIC: ELIZABETH ARDEN EIGHT HOUR CREAM ALL-OVER MIRACLE OIL

We overuse the word 'iconic' in the beauty industry, but if there's one brand or product that's deserving of the label then it's Elizabeth Arden and their classic Eight Hour Cream formula. Originally launched back in 1930 by Elizabeth Arden herself, this little tube has been the most written about product in the beauty industry over the last five years. Added to that it's multiple uses (check out my top ten uses for the balm here,) it's no surprise the Eight Hour franchise accounts for over half of Arden's UK sales. Today sees the launch of a new 'gold standard' in the famed Eight Hour family, that continues the brand’s heritage as a leader in multi-purpose beauty essentials: Eight Hour Cream All-Over Miracle Oil. This new oil formulation provides luxurious head-to-toe conditioning benefits to the body, face and hair; clinically proven to moisturize for 8-12 hours, the lightweight, non-comedeogenic and subtly fragranced oil provides an alternative to the traditional balm formula while tapping into the increasingly popular beauty oil trend.  


The unassuming bottle hides a very special formula that can be spritzed directly onto the body, or dispensed into the palm of your hand and mixed into other products. It can be used as a body moisturiser, facial oil, cuticle treatment, hand cream, massage oil, hair shine spray, intense overnight mask and so much more besides - like the beauty of the Eight Hour Cream before it, half the fun is discovering new benefits. It's non-greasy and dries to leave a super smooth and nourished finish, although do be careful not to overdo it and leave your skin completely saturated; it's best to build up the finish by using only a little at a time, until you get to know how much you need for every purpose. I love the fact that you can mix it in with your usual face cream for a little boost, or add it to a body lotion and massage away your aches and pains - it's so versatile that it may even be better than the original!

The main ingredient in this soon-to-be super oil is Tsubaki Oil (derived from the Camellia flower, native to Jeju Island off the coast of Korea,) a popular all-over beauty treatment in Asian markets. Tsubaki Oil is known for its anti-oxidative, anti-wrinkle, anti-inflammatory, smoothing and soothing effects and is even credited as the Geisha’s legendary beauty secret.  It contains a high concentration of Omegas 6 and 9 to help nourish, soothe and protect the skin, as well as helping to boost the skin’s natural collagen and improve texture. In addition the formula contains Grape Seed Oil (abundant with Omega-6 fatty acids to intensely moisturise,) Ginger Root Extract (to improve the skin’s texture and tone,) Boswellia Resin (to soothe and calm red or irritated skin) and Vitamin E (for protection against free radical damage,) as well as Olive, Avocado & Sunflower Seed Oils for additional skin conditioning benefits and antioxidant protection. The result is a seriously hardworking product.

I've no doubt this will be incredibly popular with existing fans of the Eight Hour Cream, but also introduce a whole new generation to the category of multi-purpose beauty. Oils are hugely on-trend right now (mainly due to advances in technology that mean they're lightweight and quick to absorb,) with the industry benefiting from over 65% growth in the last few years; Elizabeth Arden are making a concerted effort to reinvigorate their brand and ensure they're capitalising on key trends - but in their own way. Oils can be scary, but this spray format ensures they're just as easy to integrate into your routine as another cream or serum - and it's hitting store just in time for chilly days and sub-zero nights!

The Elizabeth Arden Eight Hour Cream All-Over Miracle Oil launches today nationwide, priced £29.00.


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4 comments

  1. im in desperate need of facial oil might need to try this little gem
    Pam xo/ Pam Scalfi♥

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  2. I absolutely can't live without her 8 hour cream, so I can not wait to get my hands on this

    Lauren x | www.laurenapowers.blogspot.com

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  3. WOW since 1930, i had no idea the 8 hour cream was so ICONIC!! Love that they have an oil version now, esecially sprayable - so easy to use! I use a body oil after EVERY shower and i can't even describe the difference it makes to my skin. No dryness in sight, EVER, not even after shaving :)

    www.honestyforyourskin.co.uk

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  4. I knew the 8 hour cream was a classic but had no idea it was that old! I think this oil will be very popular indeed! Everyone loves a face oil these days x

    ReplyDelete

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