The fragrance contains notes of mandarin, bergamot, raspberry, white patchouli and osmanthus with a touch of clear wood that provides a more modern and unexpected base. The result is incredibly fresh, incredibly wearable and possibly my new scent of the Autumn; there's nothing offensive, overwhelming or unexpected within the bottle, even if the casing is somewhat unusual. I love the brand's description of this innovative concept, that just sums up what the brand is all about: "The concept for this fragrance was to juxtapose the most mundane and commonplace… With something so precious - the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious… What could be more Moschino than that?"
I just love how they're willing to play about with concepts and shake things up in a way that's completely unimaginable. I've been a big fan of Jeremy's direction since he took over the role of Creative Director in 2013, and I just can't wait to see what's up his sleeve next. I would have 100% bought this myself if it hadn't landed on my desk before I had the chance; beauty is about having fun and pushing the boundaries, and what better way to do that than by spraying yourself with a touch of Fresh?
What do you think of this rather unique fragrance bottle from Moschino? Do you love or loathe it?
Moschino Fresh Couture will be available exclusively from Selfridges from November 5th, priced from £37.00 for a 30ml bottle.