Yes it's totally a gimmick, but it's also totally genius. This is grown-up sparkle that's actually much more wearable than a lot of the £3.00 polishes that are slowly taking over the aisles of Boots. What I love about this isn't just the fact that it brings a bit of theatre to an otherwise boring concept, but you can dial up or dial down the sparkle level depending upon how much you shake. Want full on sparkle? Shake as hard as you can and apply instantly. Want something altogether more subtle? Wait for the flecks to settle and apply just a touch of glitter over the surface of nails. It looks equally fab on its own as it does over a dark polish, or used along the tips for a tasteful take on festive nails; the flecks are delicate and elegant, making this a great investment for sparkle lovers - or the best Secret Santa gift you'll ever give.
What do you think of Nails Inc's 'snowglobe' concept? Are you a fan of glittery nails?
The Nails Inc 'Snowglobe' nail polish is available now, priced £15.00.