29.10.15

TREND ALERT: WEARABLE COLOURED LASHES, WITH A LITTLE HELP FROM LANCOME GRANDIOSE MASCARA

Back in the 90's blue mascara was about as on-trend as it got. You just weren't cool if you weren't wearing clear mascara on your lower lashes and a touch of blue on your top, finished off with a slick of transparent lipgloss. The looks, trends and fashions of that decade are certainly having a comeback right now, but if you think you've got to be a teenager to get away with it you'd be wrong. Coloured mascaras may seem like a step too far out of your comfort zone, but thanks to brands like Lancome launching wearable shades that focus on enhancing a look or ensuring your eye colour pops, the look is far more mainstream than you may imagine.


Their Grandiose Mascara has been around for a little while (I reviewed it this time last year when it launched,) but it's still a great innovation that helps to create show-stopping lashes effortlessly. The re-imagined application technique includes a patent-pending 'Swan Neck', designed to effortlessly create perfectly open, full and even lashes. Although it looks a little scary and unnecessary, the bent wand actually aids application and enables you to grab lashes close to the root and fan them out for a wide-eyed finish. It also ensures every single lash is coated in product, even the little ones you can't necessarily see, to provide a serious amount of volume with no clumps in sight.

In 2015 they're re-imagining the mascara once again, with the addition of three new shades - a bronze, purple and electric blue. Although the swatches may seem quite intense, you can tell from the photo below the result on the eye is actually very subtle - so much so that it's not obvious you're not wearing black unless you get really close. These mascaras are much more than a trend though, as they've been designed to enhance the look of our eyes and ensure the focus is very much on our flutter: the bronze shade contains warm pigments that bring out radiant gold tones in the iris, accentuating eyes; the radiant violet tone helps to warm the eye colour while providing a more intense result; the electric blue shade enhances the white of the eye for a radiant effect - especially if you’ve blue eyes. I love them.

So many coloured mascaras are too intense to be worn on a day to day basis, but these allow you to dip into the trend in a much subtler way - while simultaneously enhancing your eyes. The mascara is well worth a purchase regardless (although the £24.50 price point is eye watering!) but these new shades put a wearable twist on the product. We wear coloured contact lenses, know which eyeshadows to wear for our complexions and apply eye drops to regain our sparkle - so why not take that a step further without actually having to do anything new? Challenge yourself to embrace colour this Autumn in a whole new way...

Would you give coloured mascaras a go? Do you use a blue, purple or brown mascara from any other brand right now that you think gives your eyes a little something extra?


The Lancôme Hypnôse Grandiôse Mascara is available now in three colours (blue, bronze, purple) as well as the classic black, priced £24.50. Find the colours at Lancômecounters nationwide.


Features PR samples unless otherwise stated. To read my full disclaimer, click here.  

SIGN UP TO THE LBQ FORTNIGHTLY NEWSLETTER HERE! 
BLOG POSTS, NEWS, EXCLUSIVE OFFERS & COMPETITIONS DIRECT TO YOUR INBOX.
Share:

10 comments

  1. These look gorgeous - I love how subtle the colours are. They're much easier to pull off this way!

    Rachel | Beauty and the Bird

    ReplyDelete
  2. gives great length but blue? I will pass. Bronze sounds fun though.

    Pam xo/ Pam Scalfi♥

    ReplyDelete
  3. These look interesting and I would love to try a different colored mascara but I always have problems with mascaras smudging on me. I would like to try a brown mascara though.

    Kelly // Perfect Shade of Mauve

    ReplyDelete
  4. I'm so tempted :) I used to use lavender eye shadow to bring green in my eyes but since I can;t really wear it to work anymore, a subtle colour mascara could be my answer.
    Ana
    www.champagnegirlsabouttown.co.uk

    ReplyDelete
  5. Well, well, well, this is something worth checking out. Love what it does and love the look of the brush. So excited to try it out!

    ReplyDelete
  6. That blue shade looks so gorgeous:))

    http://yumiandyuji.blogspot.kr/

    ReplyDelete
  7. Is it wrong that I want this just so one of those beautiful tubes lives in my makeup bag?

    At that price, probably.

    Lis / last year's girl x

    ReplyDelete
  8. That wand is the weirdest thing ive ever seen haha! i love the purple though it looks gorgeous!

    www.beautyandtheboy.com

    ReplyDelete
  9. Although I haven't bought it for several years (because of the price) I used to be a big fan of Benefits BADgal mascara in plum. Seeing coloured mascara making a comeback I've been thinking about the plum one again but when I asked about it at a Benefit event a few weeks ago I was told it had been discontinued. I'm gutted because although they have bought out new shades in the They're Real range (which is probably my joint favourite mascara with BADgal) they haven't bought out a plum/purple shade. So I must hunt a similar shade down. I'm thinking the newest Clinique Chubby mascara might be the way to go? x

    Becky @ The Little Blog of Beauty

    ReplyDelete
  10. I have been wearing the Clinique Chubby in Portly Plum & it is excellent for my blonde eyelashes ... two colleagues have admired the flutter & also made a purchase ... it is an excellent product, thickens my lashes & the brush almost curls them.

    ReplyDelete

© London Beauty Queen | All rights reserved.
Blog Design Handcrafted by pipdig