Think of cleansing your face like washing your clothes... Would you put a shirt covered in red wine on a quick wash? I didn't think so. The first facial cleanse aims to lift make up and SPF from the surface, as well as removing dirt and grime from the top layer of skin; the second cleanse (or 'deep cleanse') aims to penetrate into the skin to deep clean, hydrate and soften to skin - this stage is where you'll benefit the most and notice a visible difference. It's advised that if you wear makeup and/or SPF daily that you should always double cleanse in the evening before bed; however, as makeup and dirt is (theoretically) effectively removed before you sleep, there's actually no need to double cleanse in the morning. A single cleanse in the shower or at the sink is more than sufficient.
What's also important to remember is that having freshly cleansed skin will also ensure your night creams, serums and oils can easily penetrate beyond the surface and get to work whilst you sleep. There's little point in investing in an expensive skincare regime if you don't remove your makeup effectively and give it the best chance of working. Applying creams over a thick layer of foundation, dirt and grime will limit how much can actually penetrate down and start doing some good. In addition, free radicals can cause the breakdown of healthy collagen, which results in fine lines on the skin. Makeup clings onto free radicals in the same way that it clings onto bacteria (causing spots and irritation,) having a negative effect on the skin and speeding up the ageing process; taking off your makeup effectively with a great double cleanse is the first step in the battle against ageing, as well as ensuring you minimise breakouts.
The next time you're faced with the decision of choosing a face wipe or double cleanse with an effective balm, always choose the balm. Your skin will thank you for it, both immediately and in the future. For the sake of a few minutes, it's really worth the effort.