8.10.15

BENEFIT'S NEW AIR PATROL BB CREAM EYELID PRIMER (A GREAT ADDITION TO ANY 30+ REGIME)

For some reason Benefit's new Air Patrol BB Lid Primer hasn't been a big launch in the UK; it's trickled out to stores with not much buzz or focus from the brand, which is disappointing considering it's actually really rather good. Yes, eyelid primers are nothing really new (we've had Urban Decay's original Primer Potion for the best part of a decade,) but this little tube taps into the trend of defending against environmental stresses - as well as being a perfect product for those of us starting to see the signs of ageing around the eyes. This lightweight formula dries to leave a natural matte finish that doesn't interfere with the performance or result of makeup, but does help guard your delicate eyelids against sun, smoke and pollutants.


One of the earliest signs of ageing appears around the eyes, with lids becoming discoloured and slightly less perky. Benefit's Air Patrol BB Cream Eyelid Primer helps to create a uniform texture and colour on the lid, thanks to its soothing and lightweight texture, as well as extending the wear of eyeshadow for long-lasting colour that won't crease, fade or smear. Just like with other primers and bases, the texture smoothes and fills in fine lines while giving makeup something to 'grip' to; it helps eyeshadow to 'pop' a little more and last a little longer, while offering broad-spectrum SPF 20 to help against further environmental damage. (We all know the sun is our biggest adversary when it comes to fighting the signs of ageing, but our eyes are often the area that is forgotten more than most.)

The somewhat comical pack takes away from a rather serious and hardworking product; yes, it's marketed at their usual customer (in her 20's who likes to have fun with her makeup,) but they've inadvertedly created something that appeals to a whole new consumer base. This is something I would definitely use on pretty much a daily basis, but it's something I would recommend for my mum too; we all want our eyes to look fresh and sparkly for as long as possible, and this definitely provides a helping hand in that department. The only downside is that there's only one skintone/shade available, when this actually could be colour matched like a foundation; not all women want to apply tonnes of colour to the eye, and Air Patrol could still offer a daily boost on makeup free days. It's well worth a purchase if you're concerned about your eye area, or just want your eyeshadow to stay perfect for longer.

Are you intrigued by this launch? Do you already use an eye primer, or is it something you'd consider investing in as you get older? I'd love to know your thoughts.


Benefit's NEW Air Patrol BB Cream Eyelid Primer is available now, priced £21.50.


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15 comments

  1. I've heard about it and whilst my eye primer stock is pretty huge at the moment, I'm sticking to my all time favourite, UD. Maybe once that finishes I should try this..

    Pam xo/ Pam Scalfi♥ v

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  2. This sounds incredible for any age!

    Sara - She Who Is Short

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  3. Such a pity that feelunique has restrictions and does not ship anything by "Benefit" to my country (Malta), otherwise I would gladly try quite some of their products, including this primer.

    Let's Talk Primers // www.keenonbeauty.com

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  4. I have never heard of this primer before but it sounds great. I don't use an eye primer but I feel I need to as I have such dark bags around my eyes at the moment

    Lauren x | www.laurenapowers.blogspot.com

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  5. Sounds perfect for me and I'm only 28. I don't have too many signs of aging but noticed my eyelids becoming darker around 25 and thought it was just me! Doesn't help that I've deep set eyes too as my whole lid area can look very dark without applying eye primer and a light eyeshadow colour!

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  6. What a gorgeous array of products here :)

    VioletDaffodils
    xx

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  7. This looks so good!! I think I need to try it asap I do love Benefit products :D

    Aliya x | thecatandthegirl.blogspot.co.uk | https://www.bloglovin.com/people/thegirl09-10150959

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  8. Everyone is saying amazing things about this, I have to go out and try it for myself!

    A Little Dose of Makeup

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  9. I always use an eye primer and Benefit's Stay Don't Stray is a favourite of mine. I have seen this on Instagram and in stores and was intrigued as like you say there hasn't been much hype around it so thanks for doing this handy post xx

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  10. I have a sample of this which I must try. I always worry my eyelids are starting to look wrinkly!

    Victoria x
    FlorenceandMary.com

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  11. I already use theBalm's Put a Lid on it eye primer, it's very good at keeping eyeshadow on my very oily lids. I don't really get on with very many of Benefit's products unfortunately, they often cause me to break out whereas theBalm suits it better.

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  12. I've just bought this and can't wait to try it, I did try the stay don't stray and wasn't impressed with it so I have high hopes for this one.

    http://beautyskooldropout2013.blogspot.co.uk/

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  13. This sounds really great and luckily I just received a sample, I can't wait to try it!

    www.ashbam.com

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  14. I don't currently use an eye primer and am not a big eyeshadow user but I am on the lookout for a product like this or similar that could help even out the tone on my eyelids. They do tend to look a little dull and I have visible little red blood vessels just above my lashes x

    Becky @ The Little Blog of Beauty

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