The heart of the perfume offers floral flavors of rose that are 'spiced with saffron', while the base dries down to provide a floral-fruity union with warm, woody notes of oak and amber. I associate the scent of fig being quite sweet, but this definitely airs on the side of caution; The Body Shop have utilised the fruity side of the note to produce a warming sexy fragrance that can still be worn daily. Their scents are so iconic (both in bottle and fragrance,) but this is definitely a modern twist and a new direction for a brand known for sticking to a relatively similar fomula over the years. Although I'm sure there will be lots of dissappointed fans that prefer the original, this more elegant design and modern approach will surely take the brand to the next level and ensure it appeals to a whole new customer. Nodding to the design of fragrance favourites Viktor & Rolf and Jimmy Choo, these certainly look more elegant on my dressing table than the chunky and heavily branded previous incarnations. Who knew a scent from The Body Shop could be as covetable as a designer fragrance three times the price!
What do you think of this new look for The Body Shop's fragrances? Are you tempted to try Italian Summer Fig?
The Body Shop Italian Summer Fig fragrance launches this July, priced £16.00. The other fragrances will start to roll out with their new look this summer.