Although this is totally a gimmick, it's a genius idea that essentially helps sell ice to the penguins - what woman could resist mini products that smell, look and feel delightfully delicious? The collection includes 'an edit of the best of every beauty bag' and has been crafted with exquisite attention to detail; the universal tones ensure there's something to suit every woman, while the compact packs mean you can take them out in even the tiniest of impractical bags. The Lip Velvet is not unlike Urban Decay's Revolution High Impact Colour lipglosses, while the mini Wow Lips are just Clinique's Chubby Stick's reincarnated. I adore this cute bronzer not only for the best quote ever, but because the shade is unusually light and perfect for topping up - partnered with the super slim pack that's at least half the size of my other bronzing compacts.
With prices starting at £5.00 for a mini dry shampoo, £12.00 for a lip product and up to £18.00 for the bronzer, these aren't as cheap as I would have liked and definitely work out as a treat rather than a must-have. There's nothing revolutionary about the products, formula or result - Bagsy have just identified a niche that nobody else is really focusing upon and are hoping that's enough to flog some pretty things to women that really don't need any more makeup. However, their packaging and the 'cute factor' is enough to make this a brand perfect for gifts and payday treats; these would be brilliant as stocking fillers (seeing as we're already talking about Christmas!) but I wouldn't rush out to by anything just yet. Here's hoping that later on in 2015 they'll release some true innovations and formulas that really do push the boundaries of makeup-on-the-go, rather than just re-packaging what's already out there.
What do you think of this new 'handbag friendly' beauty brand?
The Bagsy collection is available exclusively via Feel Unique, with prices starting at £5.00. Find more about Bagsy the brand on their website.