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22.6.15

The Body Shop 'Spa Of The World' Collection (Plus A Sneaky Look A Their New Re-Brand)

Everyone has a long-lasting memory of The Body Shop; it's one of the most loved brands to have ever come out of the UK, with an emotional connection that other names simply can't touch. One of my earliest recollections is of taking my pocket money down to my local store, perusing the peppermint foot lotion aisle and stocking up on novelty soaps that never actually got used. In 2015 they're so much more than White Musk and Dewberry, having launched a huge portfolio of effective skincare products, body butters in every fragrance imaginable and limited edition collections which still tick the box of a fun indulgence. Although I hadn't shopped in the store for years before starting this blog, their quirky packaging and unique fragrances have definitely spiked my interest in recent months. Although they've been experiencing relative success in the last few years, internally it has apparently became clear that they lost their way a little; they started to alienate the customers that had grown up with those tiny plastic bath balls, but no longer wanted something bright purple on their bathroom shelf. In 2015 there are hugely exciting things ahead for this iconic brand, starting with the launch of an indulgent spa collection that's designed to deliver pampering moments from the comfort of your own bathroom. 'Spa Of The World' harnesses the power of effective ingredients from across the globe, providing the first stepping stone into their new approach that will inevitably reignite their position as a beauty brand to be treasured.


The range includes an invigorating Dead Sea Salt Scrub to exfoliate skin naturally, Japanese Camellia Cream to provide skin with a velvety smooth treat, Polynesian Monoi Radiance Oil to offer both body and hair with much needed moisture, Moroccan Rhassoul Body Clay to firm and nourish, plus Hawaiian Kukui Cream to nurture skin while ensuring it smells amazing. All the products contain incredible ingredients that have been sourced ethically from their natural environments in countries including Japan, Hawaii and Morocco, knowing that the local women have been relying on them for generations to look their best; the botanists working with The Body Shop have literally travelled to the ends of the earth to find the most effective ingredients in order to harness their benefits. Interestingly the botanist previously responsible for the formulations at Liz Earle has been a fundamental part of this range's development, proving the investment the brand are making in taking their concept back to basics.

The products smell amazing, feel amazing and leave you feeling amazing. The scrub is rich enough to exfoliate while gentle enough to use multiple times a week, the body creams are richly nourishing while being light enough to melt into the skin within seconds, while the non-greasy multipurpose oil is set to be the beauty staple of a new generation. I've yet to try the clay, but I'm saving it for a rainy day when I can fully appreciate the benefits slathering a rich texture all over my limbs can bring! It's really exciting to see a brand I grew up with entering a new phase of their life cycle and ensuring future generations can treasure their products as much as we did in the 90's; this new range is a teaser of what to expect in the future, as the entire brand will see this new look roll out over the coming months - and I couldn't be more excited. There are some incredible things landing in the next couple of seasons and I can't wait to share them with you, but this definitely provides a taster of things to come. Well done TBS; you've injected life back into a brand we all want to do well.

What do you think of this new range and new look for The Body Shop?


The Body Shop 'Spa Of The World' collection will launch this July, prices TBC.


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16 comments

  1. I love TBS products, can't wait to try some of these!

    Philippa - ByPhilippa

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  2. These sound absolutely gorgeous and they definitely look to be a little more luxurious than the standard Body Shop ranges xx

    Jasmine Talks Beauty

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  3. Ahhh! I am so excited for this. I work at a Bodyshop location in the US and I always am so curious of whats to come next from the brand! Oh this sounds so exciting! I know it will be a while before the US sees these products but I cannot wait! The rebrand looks beautiful and sounds amazing. I can always count on LBQ to keep me updated on whats coming to the brand I work for and love.
    Thanks so much! <3
    - Allegra
    thebatsandrabbits.blogspot.com

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  4. The new range seems really good can't wait to try it out

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  5. Brilliant post, such an interesting read. Whilst I love their fruity scents, it's great to see something a bit more grown up and high end-esque. I'm looking forward to smelling these, especially the body oil. Monoï is my new summer obsession, it smells incredible!

    Kirstie | Kimamely Beauty

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  6. The Body Shop is always one brand I can't wait for new releases from, and this looks no difference. They do look similar to their aragan oil though!

    Annabel ♥
    Mascara & Maltesers

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  7. The Body Shop are one of my absolute FAVOURITES. Love the direction they're going in - though they need to calm it with all the promotions.. it's cheapening things slightly (even though I love a good promotion there's only so many emails you can get before the effect is lost!).

    I recently posted about a few bits I picked up!

    Georgina
    foxonthehunt.com

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  8. These look so amazing, well done TBS indeed!

    Nikita | nikitabatavia.com

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  9. I can't wait to try out this new range as I was disappointed with the mojito range. This looks much more high end and I love the new look!

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  10. I love TBS - their shimmer cocoa body butter is the dream. All the body butters actually. Do they still not test on animals?

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  11. I am loving the virgin mojito range from the body shop at the moment but I am really tempted to try this range again. I love the concepts of using the best skincare sources from lots of different countries! x

    hollyolivia12.blogspot.co.uk

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  12. These just look amazing, I lovelovelove the packaging! I can't wait to try the scrub especially! x

    TR's Thoughts

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  13. This post makes me so excited!! Can't wait to try this range when it's here in Australia x

    Katina | www.katinalindaa.com

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  14. Wow this collection looks incredible! Can't wait to shop it!

    Megan xo
    Thumbelina Lillie | UK Beauty & Fashion Blog

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  15. It feels like they've gone back to what important the ingredients, while adding that modern more adult packaging, can't wait to see the other changes.

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  16. Anonymous12.7.15

    I've tried some of this range as I am on the sampling team and they are amazing! Recommend anyone who loves body shop to try them-i don't think you'll be disappointed.

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