My Three favourite Premium Primers & Their High Street Alternatives

If you don't own at least one makeup primer, then you're really missing out on the secret to a flawless and long-wearing base. Although we often try to reduce the amount of products we apply, in the constant search for minimal beauty, sometimes adding a an extra touch of something can make the world of difference to your overall routine - and primer is the perfect example. Many people skip this step because they're confused as to how to use a primer, what benefits it can bring or even if it's worth the investment - but it 100% definitely is. (Read up on the five reasons you need to start using a primer here!) I have three favourite premium primers that I've turned to for many years, but it's also great to shake things up and try something a bit more affordable. I've pinpointed three high street dupes that will ensure the same performance, but will set you back half the price...

1. Benefit The Porefessional (£24.50) Vs GOSH Primer Plus (£13.99)
Possibly the most iconic primer ever launched, Benefit's Porefessional is a firm favourite across the globe. The slightly tinted and velvety formula glides over skin to help reduce the appearance of pores, even out tone and keep makeup looking tip top all day. However, if you can't justify the price tag, GOSH's Primer Plus provides a very similar consistency and finish; the velvety smooth primer melts into the skin to leave an undetectable finish that blurs away fine lines. It's even hydrating and contains snow algae for a touch of anti-ageing benefit too - not bad for £13.99.

2. NARS Oil-Free Pro Prime (£26.00) Vs Rimmel Lasting Finish Primer (£6.99)
Perfect if you have oily skin, NARS' oil-free formula is incredibly lightweight and feels almost like creamy water to the touch. It's absorbed into the skin like a cream, leaving a fresh feeling that won't overload skin or cause your makeup to feel cakey. As an alternative, Rimmel's Lasting Finish Primer is blooming brilliant; the texture is slightly thicker but still incredibly lightweight and easy to apply. It's a fab product to start with if you're not too sure about primers, while helping your base to last all day. A bargain buy if ever there was one (and also a bit of a dupe for Laura Mercier too!)

3. Bare Minerals Prime Time (£21.00) Vs B. Prepared Makeup Primer (£9.99)
The first ever primer I was introduced to was Prime Time. The transparent and silky smooth texture glides over skin to blur fine lines and create a barrier between makeup, leaving my base looking flawless. Although it's a bit pricey, you do get a lot out of this little bottle so it's a worthwhile investment - however, Superdrug's own brand B. offer an alternative that's hard to separate from the 'original'. Put these two side by side and you'd be hard pressed to find a difference. The texture of B. is a dream, melting onto skin upon contact to leave a fabulous finish; a great one if you're over 30 and you want to tone down those imperfections that are starting to pop up.

Have you tried any of these primers? Will you be shopping around for an affordable alternative?

All three 'dupes' are available in Superdrug stores nationwide.


Get involved with Superdrug's Swap Shop this June: the average Brit could save over £150 a year by swapping from pricy beauty brands to own brand beauty and toiletries!  If you pop into store Superdrug staff will suggest an own brand alternative to your usual product; if you aren’t completely happy with your alternative then Superdrug will offer a 100% money back guarantee with a 25% off voucher for your next own brand purchase!

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  



  1. I really want to try the porefressional and it's way up high on my wishlist!
    prettymadthings.blogspot.co.uk / / x

  2. I'm a huge fan of primers too! Even if it's just on their own or, like you said, underneath your make up to create a flawless finish, they're such a great product. My favourites are either Benefit Pore Professional or Mac's Prep+Prime- which creates a sort of 'wake me up glow'.

    Great post :)

    Eve xo


  3. I've been trying to decide on a new primer and I badly need one as I'm travelling in 2 weeks, this post has just helped me a lot! Thank you x


  4. I have been wanting to try the GOSH Primer for some time now it sounds amazing! I currently use the Rimmel Stay Matte Primer which works wonders x
    Emma | Emmys Beauty Cave

  5. I'm actually not a fan of the porefessional, it does nothing for my pores but I do like the bare minerals primer x

    Heather | Of Beauty & Nothingness x

  6. Yay, I love a good budget dupe for a high-end HG! The Dior Pore Minimizer & NYX Pore Filler are good dupes too imo.

  7. I found Porefessional broke me out. I hate wearing silicone primers as they clog my pores too :(

    Kathryn /Cherries in the Snow

  8. This post has come at a perfect time for me! I'm just about to finish a mini tube of Prime Time, and I love it, but as you say it is pricey. I'll check out Superdrug's own offering :)

  9. I've tried the Rimmel Stay Matte Primer before and didn't love it - it has kind of put me off primers ever since! I'm definitely willing to give them another go though, maybe the Rimmel Lasting Finish Primer or B. Prepared Makeup Primer. Great post!

  10. Interesting post, going to give some of these products a go soon! x

    Ciara Rose | ciararose25.blogspot.co.uk

  11. I've heard great stuff about the Rimmel primer - definitely need to try it! x

  12. I really like the Rimmel Lasting Finish Primer - it has such a nice texture. I've always been curious about the Porefessional but maybe I'll give the GOSH dupe a go instead :)

    Amy | Lilac Lemon

  13. Love a good primer!

    The Maxfactor primer is good x

    Laura | Laurzrah

  14. I love the Porefessional but I must admit I usually overlook the Gosh stand in Superdrug. I will definitely remember to check out their primer next time though :) xx

    Jasmine Talks Beauty

  15. The Gosh primer is amazing. I recently found that I'm reaching for the hydrating formulas more than anything else x


  16. I've never used a primer, I'm not entirely sure what it does haha!

  17. I'm not very into primers as I can't seem to find one that suits my needs but definitely have to give that Gosh one a go! Sounds pretty much all I am looking for in a bottle. Great! xx

    Mary Bloomy

  18. I got my boyfriend into Porefessional with a sample I had (he has open pores left over from acne) but he can't justify the pricetag so I will tell him about this GOSH alternative! Thank you!! x

  19. I'm currently using 3 primers, one of which is the Superdrug B Prepared and I really like it. I also have the Max Factor Facefinity and that's great for longevity and I've almost finished Avon Magix primer which I really like. I think I may well try the Rimmel one too after reading this post as I love their lasting finish concealer.

  20. I love Prime Time and Lasting Finish! Cannot get on with POREfessional, though.



  21. I'm a big fan of Laura Mercier's foundation primer, but I might give the B. Prepared a try next to give my bijou beauty budget a break.


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