Philips have just released the results of their biggest ever global survey into women's perception of beauty and relationship with themselves; they surveyed 9000 women across the globe in nine different countries. Shockingly, only 24% of women in the UK stated they thought they were beautiful - compared to 91% of the women surveyed in India. (One explanation posed was that Indian culture focuses on the importance of education and being spiritual, so beauty is just implied.) When pressed further, only 22% of women admitted to feeling beautiful on their wedding day: the one day we're programmed to feel our most beautiful from pretty much birth. That's not only shocking to me, but incredibly upsetting; you spend your life dreaming of this perfect day that celebrates your love with someone who will adore you no matter what, and only one in five actually feel worthy of the title 'beautiful bride'.
As someone who's been immersed in the beauty industry for the last ten years, it's no surprise to me that 80% of women surveyed by Philips admitted to spending up to an hour a day on their beauty regime. It seems that this an attempt to enhance our looks, prevent the dreaded ageing process for as long as possible and ensure we can step out of the door feeling confident; 1-5% of UK income is spent on beauty products, illustrating the value (monetary and emotional) of a new lipstick. Although over 70% of women no longer believe there's one universal definition of beauty, according to some recipients 'you still need to be beautiful in the eyes of someone.' It seems we simply don't know how to feel beautiful without the approval of others; why is it not enough for us to accept the way we are and love ourselves for it?
Bio-Oil also recently surveyed 5,000 women to hear what they had to say about their skin and bodies; the results shockingly discovered that teenagers worry more about their bodies than their grades. Their biggest body concern was being overweight (40%), followed by the size of their breasts (25%), perfectly straight teeth (17%), the size of their bum (16%) and stretch marks (11%). But it’s not just teenagers who suffer skin and body worries; an additional survey of women aged 25 and over revealed that our body confidence dips further as we get older. These body confidence issues mean that 55% of women hate having their picture taken and almost half of women feel they can’t wear the clothes they want to. What happened to seeing the beauty in every one of us and celebrating the unique ways in which that comes to life?
In response to these worrying statistics, Bio-Oil is making it their mission to inspire a life-time of body confidence, starting in schools and inspiring women of all ages. My Body Philosophy calls upon real women to share their one piece of body confidence boosting advice, which will then be taken into secondary schools with the help of Body Gossip - a charity that campaigns for 'every body to be the best version of itself.' They'll run performance workshops to help inspire body confidence amongst young people (until 31st October you can nominate a school to receive a free Body Confidence Workshop) which will at least put the conversation on the agenda once again. It's by no means the answer, but it will at least ensure baby steps to inspiring women of all ages to celebrate their own unique brand of beauty.
It seems that in the last few years the decline of confidence boosting concepts like Gok's 'How To Look Good Naked' (I can't explain how much I loved that show, wobbles and all,) partnered with the rise of media that critiques every minor imperfection, we're a nation that's moving backwards. Although celebrities such as Rebel Wilson, Adele, Kim Kardashian, Helen Mirren, Judy Dench and Kate Winslet showcase beauty in a multitude of ways, it seems that doesn't translate from the pages of a magazine into real life. With young celebrities such as Kylie Jenner opting for cosmetic enhancements before the age of 18, is it becoming the norm to wish away those less-than-perfect parts of ourselves that make us who we are? It's great to see diversity in the media, but I can't help but think the sheer volume of slim-and-perfect models, young singers getting their kit off and constant fat-shaming combines to have an impact on all of us - no matter our age.
I work in an industry that's obsessed with covering imperfections, improving our appearance and faking it; I don't see the harm in giving ourselves a helping hand and a daily boost if it means we can walk out the door with a smile on our faces and a spring in our step. But with nearly half of women telling Philips they believed the beauty industry no longer understands the needs of the modern woman, are we putting pressure on those that are vunerable and making the situation worse? Have we forgotten what it's like to feel beautiful?
I'd love to know your thoughts...