The brush is incredibly lightweight and easy to use, thanks to the bamboo handle and hollow brush head, meaning you definitely don't get arm ache after a few minutes of styling. However, it's the unique (patent pending) shape that's what we're all interested in: the big hole allows the Ultimate Air Dryer to work simultaneously as a diffuser – allowing air to travel through the brush to 'create gorgeous, natural-looking waves and curls.' It also allows for the moisture to evaporate quicker, rather than getting trapped in the brush, which is where the '40% quicker' claim comes from.
Although I do like this brush and definitely notice a difference in the time taken to dry my hair (although it's definitely nowhere near 40%,) I feel the control I have with my usual paddle brush is somewhat lacking in the Air Dryer. I can usually dry and style simultaneously (as the paddle brush allows me to smooth my hair effortlessly,) but with this I definitely felt much more of a need to pick up the GHDs afterwards. I have noticed a little more volume in my hair and it definitely feels like there's some added 'oomph', but I do miss the control and smoothness I get with my paddle brush.
If you're lucky enough to have pretty straight or easily controled hair then the Air Dryer Brush could definitely add value to your routine; it helps to speed up drying time and leaves hair with a little more lift. However, if like me your barnet is prone to frizzing and kinky waves that need a lot more control, then a traditional paddle brush may be your best bet for cutting down on drying and styling time. As with most things, the benefit of this is down to personal preference - although it's a great little gadget, for my personal needs it's not quite up to scratch. Saying that, it certainly provides a talking point while sitting on my dressing table!
Are you tempted to put this unusual tool to the test, or will you be sticking with traditional brushes?
The EcoTools Air Dryer Hair Brush is available from Boots priced £10.99.