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5.3.15

Yardley's Classic Fragrances Get A Makeover (In Time For Mother's Day!)

Yardley's iconic scents have been worn and loved by women across generations. Their story dates back nearly 400 years, after lavender scented soaps were created for the City of London during Charles I's reign - making it an iconic note that will always remain at the heart of the brand. I can remember my Great Grandmother spritzing herself with the Lavender and Lily of the Valley Yardley scents, so there's a huge emotional connection with the iconic British brand for me - like with many others. However, the scents and bottles had become quite tired and old-fashioned over a number of years, meaning a whole new generation was side-stepping these floral notes in favour of something sweet from Justin Beiber or Rihanna. This spring sees Yardley take a leap forward and inject a touch of modernity into their bottles and scents, while remaining true to their roots.


Simplified into four main signature scents (including Lavender, Lily of the Valley, Rose and Violet) the Yardley collection is now a little more sophisticated and developed than it once was. Single note scents are replaced with a touch more depth that also includes notes that make them more appealing to the younger nose; although they're still very floral, these are much more wearable than their previous incarnations (which tended to be avoided by anyone under 40.)

The English Rose scent also contains sparkling citrus notes and patchouli, while the April Violets is combined with a heart of orris, rose, white peach, sandalwood and a vanilla base. The new Lavender fragrance also includes neroli, clary sage, lavender oil, geranium and is enhanced with deeper notes of sandalwood, while Lily of the Valley features pear accords and a heart that blends freesia and a pretty, musky base. At £9.99 for a 50ml bottle, these make a great addition to any fragrance wardrobe if you're after a light, floral spring-appropriate scent - but an even greater gift for mum this forthcoming Mother's Day.

Are you a fan of Yardley, or do you have memories of a loved one using their signature scents?


The new Yardley scents will be launching this March in Boots stores nationwide, as well as online, priced £9.99 each for a 50ml bottle.


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4 comments

  1. I couldn't help but smile at this, because I'm 40 this year and still wouldn't touch Yardley with a bargepole ;-) There are still too many 'old lady' associations with the brand for me, I'm afraid

    ReplyDelete
  2. Lilly of the Valley sounds lovely!

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  3. I LOVE Yardley's new look - I think it was well overdue!

    Stephanie xxxx
    http://missstephanieusher.blogspot.co.uk/
    https://www.bloglovin.com/blogs/hope-freedom-love-3436251

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  4. Anonymous2.6.15

    I still prefer the original scents. I now don't recognise the rose or violet anymore when smelling the scents named after those flowers. I preferred if they renamed them completly as it's a bit disappointing when you expect violets and get "generic powder scent".
    The bottles are brilliantly modernised though.

    ReplyDelete

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