It's all well and good being told to look for a bazillion different things from a magazine over lunch, on the telly while you're sipping your coffee or in the doctor's surgery when you're more concerned with catching flu off a snotty kid - but because it's not exactly appropriate to start massaging your bazoonkas right there and then, we often forget. The launch of this innovative campaign puts the information right in front of you when you need it most: when you're stark naked and have time on your hands waiting for the conditioner to get to work. Genius.
Although the actual product is a little sweet and artificially scented for my liking, you can't complain at £2.99 a bottle. I really hope this is the first step of other brands taking note and using their packaging more effectively in the lead-up to Breast Cancer Awareness Month this October; I'd much prefer products to have information about checking our boobs and what to do about it, rather than just a pink ribbon and the promise to donate money to charity. Bravo 'I Love...', bravo.
What do you think about this innovative collaboration?
The 'I Love...' limited edition Perfectly Peachy shower and bath creme is available from Boots stores nationwide and online, priced £2.99.