27.2.15

"VLOGGING IS NONSENSE. WRITING ABOUT MAKEUP IS NOT A CAREER."

These are the words of none other than troll-baiter herself Katie Hopkins. After a stint in the Big Brother house showing a slightly kinder and more relatable side, within two minutes of stepping outside of the house boundaries she'd returned to her former snake-tongued self. Katie was recently on a panel alongside two bloggers and a journalist, discussing the growth of the bloggersphere and whether or not our generation is unrealistic in their expectations of fame and fortune. Can blogging really be a serious career, or are we all vacuous and delusional lipstick lovers that should just zip it and get a 'real' job? Nothing frustrates me more than the perception that blogging can never be a serious career move, that this new generation of influencers and businesswomen is just blagging their way through until the bubble has burst. The world is changing and it's about time people outside our bloggersphere stood up and took notice.


Blogging Is Harder Than You Think
It's painfully inaccurate to assume blogging takes only an hour of the day, while the remainder is spent flouncing about drinking champagne or sitting at home watching daytime television. I work harder now than I ever did in an office, because if I'm not continually striving to grow my site and snap up collaboration opportunities, I simply can't pay my bills. As a one-man-band you have to write the content, take and edit the pictures, promote yourself, run the accounts and attend meetings in-between. We're not all teenagers making videos from our bedrooms about our new favourite lipstick (although there's nothing wrong with that,) in the same way that not every wannabee singer queues up to audition for The X Factor. The vast majority of us started our sites as an evening hobby alongside studying or a full time job, which takes passion and dedication.

The Skill Sets Involved Are Immense
As a graduate I learned a lot about branding and marketing over a number of years, building upon my four year degree and A Levels in the subject. Although I absorbed more information than I could ever have imagined during this period of my life, I feel like I've learned so much more in the last five years of running a blog. Not only does your own website promote self discipline, but you have to become an expert in social media, photography, coding, SEO and PR - for many young men and women these skill sets will make them more rounded and employable individuals for years to come, especially in an economic climate that's harder to get a job than ever before. Why should being self-taught or a well rounded individual be looked down upon, just because we happen to like fashion or makeup? It's patronising and downright wrong.

We're The New Breed Of Journalists
Journalism and the media is changing. Circulations of magazines have never been lower, the staff levels on publications have never been more scaled-back and advertising has never been so hard to secure. Consumers are moving away from traditional forms of press and towards the internet; blogs have seen a surge in popularity thanks to their relatability, relevance, independence and responsiveness. The result of all of this is the need for ignorant voices such as Hopkins' to be educated as to the way of the world in 2015; some of these 'nonsense' bloggers receive more readers a month than the top five women's glossy magazines combined. I know I get more hits a month than Grazia sells copies, so it's about time we were respected in the same way traditional journalists have been for years - if they can make a career writing about makeup, why can't we?

A Whole Demographic Is Ignored
So many of the debates, articles and discussions around blogging are focused on the pretty 20-somethings that sport designer handbags, are funded by the 'bank of mum and dad' and seemingly have the perfect lives. As a 32-year old woman who spent years in the beauty industry before embarking on this blog journey, it's frustrating to be tarred with the same brush and assumed to be of limited value because of it. So many bloggers are older, wiser, come from fascinating backgrounds and can offer up invaluable pieces of advice on a daily basis. Even those 'vacuous' teenagers have more to say than most given them credit for - whether it's about treating acne, dressing on a budget or how to get Rihanna's look. The issue for me is a much wider one than the bloggersphere, being more of a feminist concern about how anyone with an interest in makeup has smaller value than someone fascinated with politics.

Brands Understand Our Value
If there's one way of identifying the value of the bloggersphere, it's that brands are falling over themselves to work with us. They understand that we're influencers, that our readers listen to us and make purchases based on our recommendations, and that they can reach a specific demographic far more easily than by chucking up some banner ads on the Yahoo homepage. If we were all silly little girls with nothing of value to say, then we wouldn't be able to make a penny from our sites - let alone turn it into a career. If the millions of sites and YouTube channels were really such nonsense, then we'd be chatting away to void filled only with our mums. Yes I can ramble on about eyeshadow and nail polish as the next girl, but I've used my platform to discuss everything from mental health to cervical smear tests and the progression of social media. I have a voice and I'm not afraid to use it; not even Ms Hopkins can scare me into submission.

What do you think about Katie Hopkins' sweeping statement? How do you feel about the bloggersphere and the way the internet has changed the way we consume information?


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27 comments

  1. Excellent article, I believe bloggers are the way forwards. I have learnt more reading make-up and fashion blogs in the past year than I ever did reading magazines for the past 20 years. You connect with your readers so much more than magazines so your content is so much more valuable to us.

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  2. Her statement is ridiculous and could be applied to any job she deemed 'easy'. As a model I feel the blog world pain in people assuming it's a very easy lifestyle with a lot of money and free gifts.
    I think her comment is coming from a place of anger and jealously and a lack of understanding that she is not willing to rectify. Your so right in saying that the world of journalism is changing and now blogging is becoming more prominent. But in this transition period of blogs becoming more well known and recognised you will get people like Katie Hopkins thinking she can say nasty things because bloggers aren't as well respected as traditional journalists by the public yet.

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  3. Great article well written and very true x

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  4. This post is fabulous. This a a really well written article, and spot on. I'm relatively new to the bloggosphere, and already my learning curve is phenomenal. Getting up to scratch will take a lot of hard work, I work full time while studying for a degree part-time, and finding time to really crack down with my blog can be challenging. Don't feed the talentless troll that is Katie Hopkins. She attacks everyone and everything, and nothing can please her.

    Jess X

    http://chasinglifeandme.blogspot.co.uk/

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  5. As always, brilliant feature Hayley!
    Katie Hopkins apparently feels very threatened by bloggers and vloggers! ;)

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  6. I'm similar to you, in the sense I'm 34, and worked in the beauty industry for years. I find Katie Hopkins comments ridiculous (as usual!), and incredibly short-sitghted. I hardly ever read magazines anymore, instead opting for blogs and vlogs. I'm continuously influenced to buy products by bloggers, and I always read reviews on blogs before purchasing. I would like to think that women like you and I have much value to add to the beauty blogging world! Especially to people of a similar age. Great topic!

    Carly's Beauty World - UK Beauty & Lifestyle Blog

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  7. All you have said is so very true. I have no time for Katie Hopkins. I can't respect a woman who herself has made a vacuous and nonsensical career out of simply unleashing the 'cat among the pigeons' version of generalised and ignorant opinions. The more venom she spews, the more attention and power she gains, it's a disgrace.

    http://stylewithgracie.blogspot.co.uk/

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  8. Considering that this woman's entire career is based on whatever crap she spouts on Twitter, and she writes for the top quality publication that is THE SUN, I would deem her opinion utterly irrelevant.

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  9. Anonymous28.2.15

    Fantastic post, I agree with every word you've said.

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  10. I'm just starting out in blogging myself, and I could't have put it any better myself. More trolls like Katie should read posts like this so they can realize what the bloggerspere is actually about! I bet she's never read a blog post in her life anyway and has no clue what she's talking about!

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  11. This was such a brilliant post, I totally disagree with what Katie said. I don't think she realises just how much time and effort is put into blogging and making videos. All the bloggers and Vloggers that I watch have taken years to get to where they are today. Theres more to making videos than just sitting in front of a camera and there's more to blogging that just writing a short post. You have to network with other creators and all the best have spent years creating a name for themselves. I loved this post x
    Chloe
    professionaldaydreamerx.blogspot.com

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  12. I agree about the image of a blogger as being a twenty five year old perky female too - we come in all shapes and sizes, some professional, some unemployed - but it doesn't matter. We need to be viewed for us.

    Lizzie Dripping

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  13. What a fantastic post. I'm sick of people saying 'blogging isn't really a job, it's not hard at all'. Most of my friends assume when I stay home all weekend, I watch tv for a whole day and eat nachos, yet the truth is, I spend the majority of my free time (that could be spent on I don't know.. studying, socializing?) in front of my laptop, working really hard on making my hobby something more than just writing about my favourite lipstick. Maybe Katie Hopkins should have a look at some blogs sometimes and see what a powerful machine it has become, because all these things she's saying sound like a bullshit for me.

    Rose
    http://www.lepetitrianon.co.uk/

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  14. Katie's words just show her naivety about the digital world - which is ironic when she makes her money sharing her opinion!

    Stephanie xxx
    http://missstephanieusher.blogspot.co.uk/
    http://www.bloglovin.com/blogs/hope-freedom-love-3436251

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  15. Very well written, I completely agree. I thought that Katie Hopkins' statement was very short-sighted, and, as you point out, it seems like she doesn't really know much about blogging, if anything. At this point I don't really take anything she says seriously, but it's frustrating to hear those kind of views all the same xx

    Toasty

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  16. I know Zoe Sugg is the extreme end of the scale but I think the fact she's just shy of 3m Twitter followers compared to Katie's 495k shows that Katie is wrong!

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  17. Oh eff Katie Hopkins, she's just an opinionated twat who feels the unstoppable need to bash everything and everyone that isn't in line what what she personally likes. She's so black and white it's ridiculous. She has an opinion on everything, whether she actually knows something about it or not. I honestly don't care what she thinks. She doesn't know the first thing about what beauty blogging really is and what big beauty bloggers really do.

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  18. This is so right, reading this makes me want to show it to everyone that doubts the blogging world. I sometimes feel like I get looked down upon because I blog. It's frustrating because like you said, there's so much that goes into blogging and it isn't easy at all.

    Thank you for posting this, it's so true!

    - veebzboo.com

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  19. Like the other comments have said Katie Hopkins is so wrong with what she said. She will say anything just to get attention for herself. I don't know if there is anybody out there who believes a word that vile woman has to say. She is just a bully and shouldn't be given the time of day.

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  20. Like you say the world is changing and if there it is a pointless dead end career move then how come people are able to turn blogging into a full time job? She needs to wake up. I personally have taken more beauty advice from bloggers over the last year than I have in over a decade of reading womens/teen magazines.

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  21. Anonymous3.3.15

    This post makes me delete your blog from my bookmarks. Sad to see that bloggers who turn their blogs from hobby into money making machines can no longer be trusted.
    Bubbles burst like dot.com did.
    Farewell!
    Your former reader Dina

    ReplyDelete
    Replies
    1. How can I no longer be trusted? You're obviously not a regular reader of the site, or you'd know how much I focus on transparency and integrity above all else. If you begrudge any woman from turning a hobby into a career, when so much time and effort over a number of years is put into sites like mine, then you need to have a serious look at yourself.

      Delete
  22. Very well said. Honestly. Katie Hopkins will do anything to grab attention and I often wonder if her brain engages first, sadly I think she verbalised something that is felt throughout. Things will change and as you said, brands are working more and more with bloggers. One day.

    Áine Beauty, Fashion & Lifestyle

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  23. There's a mass of people who don't realize that the world is changing, and changing FAST, when it comes to consumer habits. People have stopped listening to sales representatives (and for beauty products, that's a really good move!), and turned to "real" people before they decide to make a purchase. They read reviews, they read blogs - they don't read magazines or rely on TV commercials any longer.

    Consumers have never had access to so much information before, and I think some traditional actors in the retail world have not processed that change yet. I regularly have face-palm moments when I go to department stores and hear cosmetics sales associate make ridiculous claims, or realize that they're unable to answer a fairly basic question about the products they sell. I often know more than these people who are paid to convince me to buy...
    Then there are celebrities, who have made a lot of money endorsing cosmetics for decades, and don't really want to share their piece of the pie with normal people who happen to be successful bloggers.

    I think everyone's gonna have to adapt, or die. I don't give much time to women's magazine like Grazia.

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  24. What a great and accurate article! Much love <3

    http://www.blossominblush.com/

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  25. Great post. I think the majority of people still don't understand bloggers and the work that gets put in. What's great about it, is it provides the flexibility for a lot of people who need to work round families or want to go freelance, And it can end up being a job for those who really love what they do - because you really wouldn't blog if you didn't enjoy it.

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  26. I think her comment is garbage. I do not watch tv at all and buy things mostly from what other bloggers and youtubers say about products. There is no way I'd know about half the new products that come out if it weren't for all of you. I'm a new blogger (I complimented you on twitter the other day i'm fakefrenchgirl on there) and the amount of work I'm doing and learning is so much. I don't know how people do it full time. At events and out in public, yes a lot of bloggers look effortless and beautiful and put together, but at their houses and offices they are busting their butts to get content out everyday. It's work and at the beginning you aren't even getting paid for it.

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