A Brand To Watch in 2015: The Balm (Fun, Quirky & Benefit Dupes)

New brands launch every week, but rarely does one escape under the radar for so long as The Balm has. I'd never heard of it before a pile of quirky cosmetics landed on my doorstep, but this innovative and slightly naughty brand are actually available from ASOS and Feel Unique! Including everything from individual blush shades, eyeliners, lipglosses, eyeshadow palettes and highlighters, this is a brand that makes cosmetics fun again while bringing out a little naughty side in everyone. Their vintage inspired packs are all illustrated and contain the most incredible detail, playing on phrases and words to make you think - Mary-Lou Manizer highlighter may be my personal favourite, closely followed by half naked men next to six apple shaped cream blushers. If you're a fan of Benefit's quirky style but can't always stretch your budget to them, then The Balm offers dupes and an equally as fun offering for a much more affordable price point.

The blushers are well pigmented and extremely soft, while the cream versions aren't at all greasy and provide just a touch of colour to cheeks. The eyeshadows are soft and blendable, the lipglosses have a slightly sweet scent that ensures they become a little bit addictive, while the liners are super black and easy to use. Although the card casing would become a little tatty and frustrating after a few weeks of use, there's no doubting that every single product is something of beauty. There's something unique to discover in every palette, with eye stencils and pin-up girls hiding behind the casing, making this a brand that's perfect for gifting. They make fab stocking fillers, last minute gifts and even treats for yourself without breaking the bank. I've no doubt we'll see lots from this brand in 2015 and can't wait to see what they have up their pun-filled sleeve next.

What do you think of The Balm? The next 'big thing' in makeup?

The Balm is available online via ASOS and Feel Unique. Prices start from £11.50.


  1. I've tried the cream blushers and the highlighters from The Balm. They are both fabulous!


  2. I love the Hot Mama blush - bought it on Amazon as I haven't seen it in the UK!


  3. This brand looks so fun! It's still not cheap cheap! xx
    alicekatex ♥

  4. I have been eyeing this brand up for a while. Love their packaging and I keep seeing reviews about their products x


  5. Anonymous10.12.14

    I dont think its one to watch, its definitely already succesful! Many bloggers have posted about the cheek products and theyre avaliable in larger superdrugs. I love the blush pallette!

  6. I've wanted to try the Balm for sooo long, but unfortunately in Canada, it's actually cheaper to buy Benefit products. Hopefully the frat boy blush will be under the tree this Christmas!


  7. The Balm is already really popular and I've see countless posts and videos on their products :) The highlighters especially are really hyped x

  8. I think so! I have a the Balm palette which I love :)

  9. I have the Mary-Lou Manizer Highlighter and it's fabulous! Just make sure you blend it well or it can sit in your pores. Blended out over the nose and over blusher on the cheeks it is beautiful - a rich champagne colour - plus you get a lot of product for your money.

  10. I remember seeing these used in American youtube videos a while ago and thinking the highlight in particular looked great! Glad to hear you like them,

    X Emma | www.missemmacharlotte.com

  11. They're available on the Superdrug website and larger Superdrug stores too!

    Mary // beautyonthecheap.net

  12. I will surely watch for this for it seems like a great one. Love the packaging and I have heard so many good things about it too.

  13. Wow! One of the best brands I know:)
    Love the package, shadows all ♥
    Your blog is great, Congrats!
    Zaida frm Portugal

  14. I've never actually tried anything from them! Definitely want to as their prices are really quite reasonable :) you'd pay like £10 for a Revlon blusher so it's hardly any more and seems quite premium xx

    Magpie Jasmine || GIVEAWAY!: Urban Decay/Nars/Charlotte Tilbury/Too Faced

  15. I have the balm frat boy blush and bahama mama bronzer, they both are superb n highly pigmented and so blendable. I just loved them.. now i wanna try mary lou highlighter😊


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