BURTS BANNER

7.10.14

Do You Have To Be Beautiful To Be A Successful Beauty Blogger?

This may be somewhat controversial, but it's a question I ask myself on a weekly basis. With the beauty blogging world filled to the brim with beautiful, bright young things all vying for attention, it makes me frequently question where my place is in it all. I'm approximately ten years older and three dress sizes larger than the average beauty blogger, but I do believe my knowledge and passion more than make up for it. I've worked in the beauty industry for many years, carving a career out of a passion that later evolved into this blog; I now work on a consultancy basis with some of the biggest global brands and emerging names, so I do really know what I'm talking about. However, even though I'm comfortable in my own skin and have industry knowledge far beyond many others, I still ponder whether I would have more success if I was a little younger and a little bit prettier. So, do you need to be beautiful to be a successful beauty blogger?


I would never begrudge another's success, but it's hard to not notice the majority of the most successful and 'mainstream' bloggers having something in common: their long, flowing hair; their flawless, glowing skin; their pearly white teeth; their perfectly constructed eye makeup. We all have a fundamental need to look at beautiful things and are naturally attracted to the traditional form of perfection, but after a while it does get a little boring. The reason I started reading blogs was because they were written by women just like me - they got spots, they had late nights and paid for it under their eyes, their hair frizzed up during warm weather and they didn't know how to create the perfect smokey eye either. The reason I started my own blog was because I wanted to share my own experiences, talk about my own battles, provide an alternative view of the beauty industry, discuss products I genuinely loved and focus on stuff that really worked. I didn't even include my name or a picture of my face for nearly a year after launching the site, because it wasn't about me as a person or the way I looked - it was about me as a beauty enthusiast.

As this blog has grown I've been lucky enough to have experienced some amazing things, met incredible people and turned my passion into a new career. However, I do still get that pang in my stomach when I think about the opportunities I may have experienced if I was a little more beautiful in the traditional sense. It makes complete sense for brands to want to work with individuals they deem to be aspirational, inspirational and a reflection of their customer, but the reason blogs have become so popular is because of the women behind them - flaws and all. I feel slightly uncomfortable that a certain selection of bloggers are projecting an appearance of perfection not unlike the celebrity culture that is so often criticized. Is that as relatable as a women explaining how to get the most out of a foundation that doesn't have perfect skin? Is that as valuable as a 40 year old woman talking about her favourite eye cream? Not everyone that uses beauty products falls into the category of a twenty-something stunning beauty, so it's a shame not to see more representation across the board of women in every sense imaginable.

Zoe wrote a post a few weeks ago which really resonated with me. She discussed how she's often felt overlooked because of her personal style, not fitting into the box that many brands like to fill. I love the diversity of the blogging world (every shape, size, colour and style being represented,) but I do feel that outside of our blogging circle perceptions aren't quite the same. Bloggers are supposed to represent 'real women' that have lives, passions, flaws and eccentricities, but it seems unless you're practically a model with skin to match then the wider world doesn't want to know. I'm glad of the brands I work with, who value expertise and passion above what I look like in a photograph, but it's a shame not to see more diversity in the wider world. Some brands get it just right, using bloggers of all ages, skin tones and backgrounds in their campaigns, but on the whole it seems that the most successful (in the traditional sense of being brand ambassadors, featured in mainstream press and highlighted as a representation of 'blogging' outside the circle itself) bloggers are all very similar and tick certain boxes.

When I asked my Twitter followers if you needed to be beautiful to be a beauty blogger, the result was a resounding no. They placed emphasis on knowledge, passion, creativity and the ability to construct an awesome blog post - looks didn't even come into the equation. I love seeing women experiment with makeup, discuss their relentless frizzy hair, provide advice on hair removal and bare their naked faces and discuss their troubles with acne. I think that everyone that has a voice has value, that everyone with an opinion holds the right to express that; I believe that beauty is only skin deep and we're all going to be wrinkly old women eventually, so why do we place such importance upon a pretty face right now? I only wish the wider world and the media celebrated the diversity of our awesome community and the knowledge we bring, rather than focusing on a handful of pretty faces that look like they're straight off the cover of their magazine anyway.

What are your thoughts? Do you think you need to be beautiful to be a successful beauty blogger?
Share:

58 comments

  1. Certainly not. If you're passionate, creative and, let's face it, know your shit then your looks shouldn't be anything to go by. The conventional 'beauty standard' should not affect any one person's success no matter what field

    ReplyDelete
  2. I have to say that when it comes to blogging, I don't care how people look. I care about the layout of the blog, is it easy to read? is it relevant for me? is he or she writing about something that I am interested in. When it comes to youtube videos I look for videos of higher quality to better see accurate swatches and colors. I also tend to favor people with a nice voice. I can't get mysellf to Watch a video if the perrson is all blurry from a bad camera or if the person has a horrible attitude. If your personality shines through in what you do, then that is true beauty to me. there is this amazing. I am 28 my skin is not perfect, my teeth are not all that White and I wheigh way too much. that's not going to keep me from doing what I love.

    ReplyDelete
  3. A diverse representation of society within the blogging community is a must as it then represents the wider society that we live in. The idea that you have to be beautiful by any defined standard to be a beauty blogger is putting an impossible, harmful expectation on generations of passionate, knowledgable, and articulate people. In fact, this applies to so many other fields too but that's a different discussion!
    I too, am about ten years older than a lot of bloggers but I don't see this in any way as a disadvantage or an issue. I hope that readers appreciate a diverse blogging community - I know that I do. The world be very boring if we were all alike.
    Ting x

    www.thetingthing.com

    ReplyDelete
  4. I vote for 'no'! A well-written, informative blog post is so much better! The 'perfect' bloggers' put me off....I know I'll never be like them..... I just don't have that amount of time!

    I want realness, I want honesty....and a sense of humour :-)

    Great post Hayley x

    ReplyDelete
  5. If anything, it actually bothers me if all a beauty blogger does it post posey pictures of themselves, with a focus on their looks rather than the products. I don't care what they look like, as long as they know what they're talking about, or have some kind of opinion/experience with a product they're highlighting or reviewing. I know far too many beauty bloggers whose main priority seems to be posting vanity pictures of themselves online, with a thinly veiled guise that it's a "tutorial" or that it's showing how a product looks on them. That's all well and good if it's a swatch or something, but I don't need to see your full face of caked on makeup, lipstick, eyeshadow, mascara, contouring and all, just for you to highlight a foundation shade (and I certainly don't need to see 3 more slightly different variations of the same picture). These are the kind of blogger I unfollow. They key thing is having good content (and a nicely designed website is always a bonus).
    Madame Raptor x

    ReplyDelete
    Replies
    1. That's really refreshing to hear - I honestly thought I was at a disadvantage because I didn't post endless pictures of my face, but it's become clear that readers don't even really like that! Thanks for your comment Jodie x

      Delete
  6. Definitely prefer beauty bloggers that are less than perfect. I prefer to read and watch blogs from people who are relatable who seem more like me rather than people who look nothing like me and can afford more expensive products that I can.

    Mary @ beautyonthecheap.net

    ReplyDelete
  7. I loved Zoe's past and glad others are joining in on the conversation. I think it depends who your readers are to a certain extent. I'm in my late 20s and place more value on a women who is a bit older for skincare advice etc but if I was a 12yr old looking to buy lipgloss maybe I would relate to someone younger and 'prettier'
    The thing I worry about is beauty bloggers my age who seem to act really young and give of the impression of perfect lives and relationships to their in some cases very young readers. Great post! X

    ReplyDelete
    Replies
    1. I totally agree - like their lives are perfect, they have oodles of money to eat out every day and buy designer handbags, but there's no element of being grounded or realistic. I worry they're creating an image of perfection that can't be replicated or attained.

      Delete
  8. I like to think it's a no, however I always feel self-concious when I put photos up so there must be something in the back of my mind that makes me worry about it. I'm 29 and often feel older than the main gang, like I won't fit in with some of the younger ones, it's a difficult one - I hear you! For me personally, I follow bloggers with great content and knowledge, I have people on my reading list of all shapes and sizes and I love it that way. Wouldn't it be boring if we were all the same?

    Lyndsay | Fizzy Peaches

    ReplyDelete
    Replies
    1. 100%! But I do find a certain segment of the bloggersphere incredibly bland and boring; it's like you read the same blog 57 times... So I don't!

      Delete
  9. You definitely don't need to be beautiful to be a beauty blogger. It's not about how the person looks, but about how passionate, enthusiastic, inspired and how much they love what they blog about. This is very cliché, but everyone is beautiful in different ways.

    Beauty and Lifestyle Blog

    xx

    ReplyDelete
  10. There are all kinds of 'beautiful' and I know the model material types are generally and usually more popular but that's because it's our natural instinct to be attracted to 'prettier' things. I definitely disagree with having to look beautiful to be a successful blogger or be successful in general - because at the end of the day, if blogging is what you love to do then you should do it. No matter what you look like.

    Everyone deserves to do what they love in their life. Some of the most influential and famous talented people are not perceived as looking 'beautiful' which is a shame but some of their talents really are amazing. In this day and society, I think it's much harder to be beautiful on the inside than it is outside. Looks are what you are given from genes so you haven't exactly worked hard to get them yourself but being beautiful on the inside takes time, takes a lot of self loving, appreciating and mental strength. Personally, I find that a lot more beautiful which I think makes you even more of a successful human being.

    Anyway, we ALL have mixed opinions as to what is beautiful so no one should ever correct someone else's perception of it. Ever. I mean, there's no such thing as a list of what is and what's not beautiful is there? Simply, because beautiful can be ANYTHING you want it to be.

    A lot of those 'pretty' people are nothing without their looks. Sometimes, I think they are quite boring when talking in YouTube videos because they're clearly self concious about their appearance - feeling the need to slap loads of makeup on to get the approval of others, maybe do it so they can feel good about themselves and don't want to come across as being lame or anything (I am also guilty of this and a lot of people do it). So just because this person is slim and has 'good looks', it doesn't mean they're better than you in slightest. What's more beautiful is someone who can love the way they look without giving a damn about what anyone else thinks (also is even more inspiring!)

    Do what makes you happy and don't let anyone, ever ever tell you otherwise.

    I rest my case.

    Emilie x x x



    ReplyDelete
    Replies
    1. Thank you for such an insightful and inspirational comment Emilie x

      Delete
  11. Interesting how people say no...but by some strange coincidence the most popular UK beauty bloggers are very attractive and thin...what people say and who they follow are two entirely different things!

    ReplyDelete
  12. My personal opinion is no, of course not! But it does tend to be the bbloggers with a certain movie star quality who seem to be more successful and I think that is unfair. I like blogs that are honest, well laid out, have good content, sometimes entertaining and from real people with realistic budgets, just like me! Those real people may well be beautiful. Unfortunately wider society seems to favour people, especially women, based on looks and companies probably feel that a "beautiful" blogger will bring in more business than a non-conventional or not-so-perfect blogger. That's both boring and unfair.

    ReplyDelete
  13. This post is very inspiring. I've been blogging for nearly three years, but have only just set up my own personal blog five months back. I began my personal blog (www.scampinchips.co.uk) as a getaway to talk about fashion and post images of my daily outfits. However, I was soon intimidated by this 'street style' fashion which the majority of fashion bloggers have succumb to. This put me off for good. then I found myself developing a passion for beauty. I love to experiment with colours and textures, mainly because I am a creative individual, but my skin made me question whether I could be taken seriously as a beauty blogger. I'm 21 years old and have large pores, an oily t-zone, eczema, red blemishes, scarring and spots. I use to use make-up as a way to hide all of those 'faults' to skin, to then realise I felt more down because of how much it emphasised the dry skin or clumped around the t-zone. I would look for reviews on foundations for oily skin, to find one issue - that beauty blogger has flawless skin with a little 'shine' that they class as oily. From this I've just found that it is best to accept your skin and be happy with it, and stop fussing over other people's skin just because it appears to be better than your own.

    (I apologise if this is an essay)
    Kayleigh. x

    Ps. Enter my giveaway | http://www.scampinchips.co.uk/2014/10/giveaway-jewellery.html

    ReplyDelete
    Replies
    1. I totally get where you're coming from - so many try to create the illusion of perfection, or hide their imperfections, which is what we want to see. I'm brutally honest (sometimes to my detriment) but I think that's what people want to see. Thanks for your comment Kayleigh x

      Delete
  14. Excellent post. I read Zoe's too and think you've both hit the nail on the head.

    I think that honestly looks help a lot, and a lot of people would rather watch a stunning blogger's video than someone perhaps less aesthetically blessed, but with lots more knowledge. The world is a shallow place. But for me personally, I hate all the Tippex-teeth mini stars who pretend their life is like a bloody Hollywood film. I want realism, I want people who go through the same kind of struggles we all do, not someone pretending they shit glitter and fart bubbles. One of my fave beauty Youtubers is Wayne Goss because he doesn't bullshit. I also love Jane from British Beauty Blogger as well.

    So to sum up, NO it shouldn't matter whether a beauty blogger is beautiful, but for a lot of shallow, image obsessed people it does. We can't all be Kardashians, and I think the kind of bloggers we go for depends whether we have our head in the clouds, or are a bit more realistic. xx

    ReplyDelete
    Replies
    1. Hahaha, that made me laugh out loud "shit glitter" brilliant!

      I always wonder where people who think your way are? I can see "pretty little bloggers" with tens of thousands of hits in one year where as I've been writing about beauty online since 2008 and still have next to nothing. ie no one gives a shit about what I'm writing so that's why I've always gone under the assumption that "the younger and prettier the better" coz women my age aren't looking online for beauty information (I'm 37) and women under 25 are following the young cute ones. So no-one is around to read me :-(
      I also love Goss I find him comfortable to watch. Most of the others make me cringe...."hey guys" same manufactured sweet as apple pie voices and smiles.

      Barf....

      Delete
    2. Thanks! :)

      Ugh yes, the 'Hi guys!!!!!!' and waving like a child does my head in too. I think people of our age (I'm 40) are kind of in internet limbo land. I really got into computers about 10 years ago and I prefer to look at photo tutorials rather than videos. It's rare I get the time to drop everything and devote all my attention to a video, but the younguns came out of the womb ready for it. :) I do think with the advent of the internet we've become even more shallow as a society as we buy into Kardashian bullshit and all that crap, but there is hope yet. Jane from British Beauty Blogger's other blog (http://thebeautyplus.com/) is for older ladies and if anything, your age and experience should be a plus for your blog, not a drawback.

      Delete
    3. The comment of the year ; ) That actually made me LOL! X

      Delete
  15. It shouldn't be about the way you look, it should be about the way you write and the way you portray your personality through your blog. I read many blogs and nothing gets me coming back more is their consistency and also their honesty. I want to know that if I'm buying a product a blogger has mentioned it is because of their honest content, not because it looks good on them. What may work for them, may not work for me so I take it solely on their review. Although I'm young, I have insecurities and I think that's what bring my readers back. I'm far from perfect and I know that, and people relate to that. All these ideas of perfection are unrealistic and is hugely influenced by the media which I see is wrong. We don't have thousands of pounds to spend on cosmetic surgery or all the best products, but we give people alternatives to hopefully help them to feel more comfortable in their skin.

    You do a fantastic job and I love what you write, that is why you're successful. You are also beautiful so don't think otherwise.

    alanawise

    ReplyDelete
    Replies
    1. Thank you Alana - for your comments and kind words. I think everyone is beautiful in their own way, it's just a shame it gets narrowed down by the wider media into something so stereotypical that's it's boring x

      Delete
  16. Wow well done for saying what most of us are thinking! The reason I also started reading blogs was to get real advice from real people. Reviews that translate into real life - eg if that mascara is in fact waterproof or that eyeshadow creases. I like knowledge of products and how to instructions. Adele
    acesparklestar.blogspot.co.uk

    ReplyDelete
    Replies
    1. Haha, that's me - saying what everyone is thinking ; ) x

      Delete
  17. This reminds me of those old posters 'You don't have to be mad to work here....but it helps'.
    'You don't have to be beautiful to be a successful beauty blogger....but it will give you a big leg up in the right direction and you might be lucky enough not to get trolled into feeling worthless and packing it all in.'
    Time available for blogging is probably a huge factor in the bias towards younger bloggers though - lack of time is what curtailed my blog - and is it just me or is anyone younger, gorgeous just by the fact that they have younger skin than I do!
    Anyway, my attention is being dragged away constantly as I type this and I keep loosing my thread, but a huge bravo to anyone who pushes through from outside the mold to be a successful beauty blogger! It ain't easy.

    ReplyDelete
    Replies
    1. You're so right - there's a pressure to look a certain way and it's hard to keep going when you don't look like Olivia Palermo. But I think there is change on the way and we're carving the future for the better. Stick with it!

      Delete
  18. Thank you for writing this post! Most of the bloggers I love are not fitting in the mainstream beauty standards, but this comes for a reason - most beautiful (whatever that means) bloggers tend to put an emphasis on themselves with nice shots and makeup tutorials, while I'm searching for an emphasis on the product and review and opinion (that's not to say that beautiful bloggers don't blog well - there are so many who do it and hella good). The other day I had a conversation with a bunch of other bloggers about what d we look for first in a post - photos or content, and we were 50/50. It all depends on what you are looking for to answer your question, perhaps :)

    I'm not beautiful and I know it (like, I'm sexy and I know it :D) - but I do like blogging and that's why I try to compensate with informative reviews. And to tell you the truth, blogging has started making me more beautiful in my own eyes :) Or it's just confidence as I'm growing up :D

    ReplyDelete
    Replies
    1. You are beautiful and don't forget it! But I totally agree - I think there's a bit of a backlash coming against self-involved and self-indulgent blogs, with more emphasis placed on the product and info. You do get more confident with age, but don't every think you're not beautiful!

      Delete
    2. Thank you for being so nice! What I meant was that I make a difference between beautiful and pretty. Perhaps I'm pretty, but my boyfriend says I'm beautiful - comes to show how relative these notions are :)

      Delete
  19. Hey! LOL stop stealing my blog ideas LOL! So had that in mind for an article but wasn't really sure how to approach it without having everyone up in arms and people slagging me off. Well done for approaching it. I'd love to do Youtube videos but I don't think I'm camera friendly enough :-(

    I do think, aside from a select few who happen to be older anyway - Ree, Jane and yourself, that yes the young pretty bloggers have a better chance because their peers are the ones "fangirling" them and putting them on a pedestal looking for someone to idolise as they do with tv reality stars, young female singers like LittleMix. Just like a pretty actress or singer has the "X factor and is selected due to their prettiness, it's the same with beauty bloggers and their opportunities. they are cheap labour for brands. Why hire Cara or Kate for millions when you can have Anna or Liana or Estee who have just about a similar reach!

    The non younger fangirls read blogs for tips and advice and sympathy over first signs of aging or hooded eyes or open pores. That's the old "magazine" territory and I think it helps when it comes from someone who isn't a wax work model of prettiness...someone with genuine laughter lines and flaws they can relate to. I can't relate to these young pretty girls they have no idea what it's like NOT being the pretty one and why people like me choose to use makeup to make myself feel prettier.

    It's a shame but it's becoming no different from the entertainment professions...the dirge and the samey-samey clone like girls will create plenty noise but it's the real talent that pops up it's head every now and then saying "I'm here!" The more these girls are "Fangirled" the more they will turn into "internet personalities" and then it's all about the looks, as it always has been...pretty women have been revered since the dawn of time. LOL

    :-)

    ReplyDelete
    Replies
    1. You're so right - it's the fangirling culture that's taking over and turning these mini models into celebrities. I hope that the bloggersphere continues to evolve and opens doors for every niche, need and opinion. Thanks so much for your comment!

      Delete
  20. I don't think you do at all. In fact, I think having a more relatable idol makes them seem more close to them and relatable!

    Mia x
    http://miararaa.blogspot.co.uk/

    ReplyDelete
  21. It depends on the definition of beauty essentially, each person will have a different description for it and a different person in mind when they think of someone who is beautiful x

    ReplyDelete
  22. I have to say when searching through blogs I instantly look at the quality of their photos the layout and if it is relevant to me or if I feel as though I would like to view their blog I never judge people on how they look and that's the beauty about blogging it is not essential to show your face, I agree on YouTube videos the first thing you see is the persons face and their voice however, on blogs you can hide behind a computer screen and even if you are shy like myself you can be yourself and you don't even need to show your face I definitely judge on personality.... Not image xxxx
    Juleshbeauty.blogspot.com

    ReplyDelete
  23. That's a toughie. There's no doubt it helps. Should it? Absolutely not. Having said that, look at Caroline Hirons and various other older bloggers. I'm in my forties, just, do I consider that a disadvantage? Yes, but there are positives too. The fact that a blogger can write and construct a good looking blog should be more important than having a good looking face, but the sad reality is, as with most things in life, that being young and good looking also helps too.

    ReplyDelete
  24. I think looks play a part, but also with some 'illuminati' blogger 'agents' (or media companies, I dunno what the technical name is) they boost some right munters. So a large part, I feel, is who you know as well.

    ReplyDelete
    Replies
    1. Haha I love this - illuminati blogger agents ; )

      Delete
  25. The correct answer should be no, that the content of the blog should be the most important thing, not what the person writing it looks like. But, thinking about the most popular blogs, that isn't true. It's definitely not the content. (Bitchy. My bad). Some of it is because they've got the whole aspirational lifestyle thing down pat and because they're endlessly self referencing. Finding stuff to read that's outside that, particularly when you're older or don't want to end up in debtors prison, is hard. I suspect amongst the next wave of beauty bloggers will be some who are a direct reaction against that. (I do a bit of that on my blog, plan to do more, but keep getting distracted by books)

    ReplyDelete
    Replies
    1. I agree with you - I think there's starting to be a push away from the self-indulgent content that's so prevalent now and more and more bloggers are realising their voice is just as valid. x

      Delete
  26. No you don't. You have to be authentic. In my experience that's what readers/viewers are attracted to. I may have droopy eyelids and a magnificent bosom but I've also been in the industry since most of these young'uns were in school so my experience is what I base my blog on. Not my beautiful bodacious bum. You ARE beautiful Hayles - not blond and thin - as society would have us believe is the standard go-to look for all women but you're yoU and gorge with it. Authentic wins out every time.
    I work with a lot of those younger more popular girls and they would completely agree wth your post btw. Everyone has their insecurities - it's the brands that need to catch up. Xx

    ReplyDelete
    Replies
    1. Love you Lady Hirons! ; ) X

      Delete
    2. Everyone has their insecurities and some of the current state of play is the brand’s fault. Some of it. Some of it is down to the bloggers.

      A few do actively encourage the blogger fangirl culture; give the impression that their lives are perfection; are fuzzy about disclosing what they’ve bought with their own money v PR samples / sponsored posts etc. In some marvellous, self perpetuating cycle, this fuels insecurities in others as they wonder why their lives aren’t quite like that! Why do we do this to ourselves and each other?!

      Delete
  27. God no, if anything I find a lot of the bloggers who post loads of beautiful photos of themselves don't have the writing skills to back up their blog. Give me a real woman anyday, why would I run out and but something on the recommendation of someone perfect - the products will always work better on them anyway. I've been turned off some brands, they need to remember their customer base. Great post, keep doing what you're doing you're fab!

    ReplyDelete
  28. No, No No1 I blog and I am totally not o Goddess!! heheh! A simply girl, woman I say, in the middle 30's...yes thats right and I have not model's measures but I love beauty and I am passionate! So yes after 2 years of blogging, I post now and then a picture of me!!
    kisses
    Mary

    ReplyDelete
  29. Just discovered your blog and I love it! Can't wait to read your next posts! You are beautiful Hayley, I wouldn't put yourself down so much ;)
    Sophie x

    ReplyDelete
  30. I admit, I had to look into the people I watch and read often on Youtube and blogs when I read this post and I'm glad to say that no, one does not need to be beautiful (at least beauty as seen by the media) to be a blogger. Before I started blogging, I watched a great deal of tutorials and reviews just to learn more about beauty products and I would go for people who had something substantial to share. If the beauty guru/blogger has perfect skin, how is she able to teach me which tone of concealer would work for under my eyes and other similar things? Makeup is fun and whatnot, but at the end of the day, you would always have to remove it and be comfortable in your own skin. The media and such companies need to realize that the beauty community is more than just for the vain and perfect ones; it's about real women with imperfections who just happen to love playing with makeup. Great post here, Hayley. :)

    Kissel

    ReplyDelete
  31. This is a very interesting post. People come in all shapes and sizes and we all need to embrace that.
    I read a lot of blogs and I find there are a lot who just want to show off about how brilliant there lives are and what they have managed to get for free. I find these sorts of blogs a real turn off. It is a bit like school again where everyone just wanted to be better them others.
    I would much rather read blogs were I can relate to the person who is more like me. We all have flaws and things we do not like about ourselves. I would much rather take advice from people like you Hayley as you give such useful information and have made me understand skincare so much better.

    ReplyDelete
  32. I think that's one of the greatest things about blogging, people prefer someone they can relate to. Personally I am not attracted to blogs ran by overly beautiful girls unless they have a good blog, some people play upon their looks which I think is wrong.
    Perfect skin is down to how you look after that, I have very good skin but I wouldn't class myself as beautiful!

    Really enjoyed reading this post, thank you for being brave and posting something so controversial!

    Francesca xo | www,effstarbeauty,blogspot.com

    ReplyDelete
  33. Thank you for writing this post i think its great! I totally agree with you 100%.. blogging is and should be about the every-day girl not about the 'ideal' kind of girl like celebrities! I often don't like putting pictures up of myself because i don't feel pretty enough etc... and i think a good blog post from an every day girl is just what we need! Reading through the comments has defiantly been an inspiration and given me a warm feeling in my tummy :)

    Thanks hun xxx

    Anna-Maria | www.topdrawfashion.com

    ReplyDelete
  34. I blogged about beauty and so became a beauty blogger. I never set out to be one. I don't fit the mould. I'm 57 and plus size. But I have a good following and my own small place in the blogging world. It's sometimes hard to feel confident at events with young pretty girls but I think I've earned my place. strandonbeauty.com

    ReplyDelete
  35. Ideally no you don't have to be beautiful to be a successful blogger, but it depends what you mean by successful - when it comes to mainstream brand press launches, events and pr samples it does seem that it is the typically beautiful, young, slim, glossy haired, perfect skinned girls that are the most successful. They also seem to get the most follows and comments to. I admit I follow quite a few myself (maybe wishing I were like them? I don't know) but yes I follow those that don't fit into this mould as well. I myself am 20 years older than the typical blogger, but hate admitting it! I rarely post pictures of myself, at first never doing, then braving up to it when on hol when I am the best version of myself - tanned, relaxed, wearing new, best clothes and made up (none posted of me during the daytime though!). I do think that brands should have enough confidence in their products to promote more "ordinary" women or "older" women to wear them by including such bloggers in their campaigns, press events etc. but sadly this doesn't seem to be the case. Hopefully with more posts like this and more discussion and debate, brands will realise? I don't know. Great thought provoking post xxx

    ReplyDelete
  36. I just came across this post after reading one of your more recent ones. I am an older blogger and have been writing my lifestyle blog for just over a year yet I ask myself all the time what on earth am I doing? Why would anyone want to read the blog of a forty something when there are all these young beautiful bloggers around? Why would they want to see make up on my face with the wrinkles that I have? Surely everyone would prefer to look a beautiful person rather than a very average, older person. I then give myself a metaphorical slap around the face and tell myself that yes, although I'm older I still have an opinion and perhaps useful info/advice that some people want to listen to. I am getting better at reminding myself that I am worth just as much as the young spring chickens out there with their flawless skin and flowing locks. I still have a lot to offer! It is hard not to compare yourself with the gorgeous ones who seem to be getting all the attention and the offers from brands but I'll keep dong what I'm doing, although I will admitI don't show my face very often on my blog!!!! xx

    ReplyDelete
    Replies
    1. Thanks for commenting Stephanie - I think the tides are turning and people are a bit fed up of the same young faces; it's definitely leaving room for older bloggers who can bring more to the table than a three year interest in mascara. Keep doing what you're doing and enjoy it! There's always someone out there after information from a different perspective.

      Delete

© London Beauty Queen | All rights reserved.
Blog Design Handcrafted by pipdig