Not only does the 'Swan Neck' brush provide a fuss-free finish, but it also aids application to the 'hard to get areas' - including the inner corner of your eye. I for one always struggle applying mascara to my left eye because I can't quite seem to flick the brush around to the right position; this removes all those problems because you simply twist the brush in your hand into the perfect place. The extra long wand also prevents those nasty eyelid smudges that are often the result of an overly large brush or dodgy application technique, providing a wide-eyed look and lots of volume with no mess.
The formula itself also includes rose cell extract, which aims to look after the health of your lashes in the long-term by reducing 'churn' (or the frequency by which your lashes fall out and re-grow.) It's extremely pleasant to use, jet black in colour and doesn't clump at all - even when you layer product over product over product. (I first had this applied in Harrods as part of their Beauty School and the makeup artist must have applied at least ten layers on each eye.) Although this is a whopping £24.50 for a mascara, it does make application so much easier and aid the creation of a serious flutter. I'm a true convert, although I don't know how often I could justify splashing out on such an expense - here's hoping other brands take note and start innovating too.
The Lancôme Hypnôse Grandiôse Mascara is available online priced £24.50