13.8.14

NEW YSL Fusion Ink Foundation: The Answer To Our Foundation Dreams?

You've probably seen the press, heard the buzz and spotted the Instagram shots: YSL's newest product launch is causing quite the stir. It helps that Cara Delevingne is the 'face' and the formula was developed using NASA inspired technology (yep, the space dudes) but YSL's Fusion Ink Foundation claims to deliver flawless coverage that lasts up to 24 hours, while still feeling ultra-light on your skin. They claim the staying power of the formula prevents the need for touch-ups, blotting or even powder to set it in place - but does it really live up to the hype? Are the 12,000 women apparently on a waiting list set to be pleased as punch or overly disappointed?


Firstly, lets tackle that issue of the '12,000 person waiting list' that seems to be popping up in every magazine, newspaper and online article around. I hate to burst the bubble, but this is no doubt actually the quantity of bulk pre-orders YSL retailers have made to stock the product, rather than eager women putting their name down on a list. Unfortunately it's become common practice to manipulate numbers and facts for media stories, because it works; you've seen the articles and read the hype! This drives me insane and I think the ASA should tackle the issue industry-wide to prevent consumers from being sucked into hype that's really the result of a clever PR story.

Now for the NASA-inspired technology. According to YSL, lipophilic actives were first used to capture stellar dust particles in outer space (who knows why,) and are now being used within the foundation formula to absorb four times their weight in sebum. This theoretically keeps your face looking fresh and your makeup as if it's just been applied, negating the need for powder touch-ups throughout the day. The formula absorbs the naturally occurring sebum from our face without turning cakey or streaky, which is a godsend for those that suffer from an oily complexion or greasy t-zone. I can testament to the fact that the foundation does stay in place and is mattifying without removing any radiance from the skin - often the compromise we make.

So how does it apply? The texture is incredibly lightweight and non-greasy, being comparable to the Bare Minerals BareSkin foundation but without the oiliness the inclusion of serum brings. Although it can appear streaky upon first application (it has a tendency to stick to my foundation brush bristles,) once you layer it up and buff into the skin it creates a pretty good finish. Although it's not the best foundation I've ever tried, nor does it provide serious coverage, it's perfectly pleasant and definitely evens out skintone. I normally apply a dusting of powder over my base to fix it in place and prevent slippage, but with the Fusion Ink Foundation that wasn't really necessary - I can definitely get away with wearing it solo.

The feeling on the skin is incredibly comfortable, although it doesn't feel 'invisible'. It's light enough for daily use, for taking on holiday or even for those that aren't traditionally fans of foundation. Importantly, it's available in 16 different shades that cover the majority of the skintone spectrum - ensuring it's a foundation that pretty much everyone can buy into. (I know how frustrating it can be when there are only five or six shades available!) Basically, the Fusion Ink Foundation is pretty good and definitely delivers on most counts... But it's definitely not the best one I've ever tried, nor does it really justify the hype that has been built.

I often find that brands that hype a product launch often do themselves a disservice, building expectations to such a level that they can never be met - the customer will always be disappointed when they don't walk out with the complexion of Cara Delevingne. It's definitely worth checking out (especially as you can get colour matched and walk away with a free sample from YSL counters right now,) but just be cautious of the hype you're buying into. It's not a wonder product, it won't change your life and you won't drop ten years after the first application. Fusion Ink Foundation is a great little product, but it won't work miracles.


The YSL Fusion Ink Foundation is available now from Debenhams and online, priced £30.50 and available in 16 different shades.
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10 comments

  1. Love the packaging, super interesting!
    xprincessjas | ♥

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  2. Thank you for your honest refreshing review :) I am going to have a look at this foundation when it is released but you are right - it is important not to get caught in the hype :) x

    Brenda | www.brendabusybee.blogspot.com

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  3. Was waiting for this review! Love your honest opinions...xx

    Www.beautyclassyfied.co.uk

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  4. Another foundation to try? I'm addicted to them the last few months and this had me until the 'not providing serious coverage bit' I love a good coverage when it comes to foundation but I do love the sound of not needing touch ups etc esp with my oily t-zone, maybe i'll give it a try anyway.
    As always a great review, yours are some of my favourites to read :)

    Belle x Part of Belle's world

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  5. This product looks pretty great, it's nice to read such an honest review! But I'm a pedant so - *bear testament to , or *testify xx

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  6. This does sounds good, but it will be interesting to see if it lives up to the hype!

    Annabel ♥
    Mascara & Maltesers

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  7. I always find makeup brands do a dis-service with over hyping products that just do not live up to the expectation of customers. However, I have never tried a YSL foundation and as someone with oily skin this does sound like something that could be great for everyday. I will have to pop down and get a sample to see how my skin reacts.

    Very informative post as always,


    X Emma | www.missemmacharlotte.com

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  8. Lol, space dudes! I'm pretty tempted to try this - it sounds like it'll be a good match for my skin-type.

    Gem x | flutter and sparkle

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  9. I went and grabbed my sample on Thursday and tried it quickly this morning. I wasn't quite sure how to apply it because of the little spatula thing but I ended up splodging some on my hand and them buffing it on my face. I liked how it applied, it had good coverage considering I didn't bother with concealer or primer or anything and it looked very natural. However when I did remove it about 5 hours later it looked like it had gone a bit patchy over my dry areas. But I'll see how it goes when I next put on my makeup properly x

    Becky @ The Little Blog of Beauty

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  10. This is very interesting to read! I'd seen so much about it that I'd come to think it was a miracle in a bottle so it's interesting to see your pared-back review. Thank you!

    www.emlota.com xx

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