These are very much an attempt to capitalise on the success of Maybelline's Baby Lips range, but they're actually much more hydrating and comfortable than their counterparts. The slanted nib is also much easier to apply, while the colour is very much secondary - rather than providing it at the expense of the moisturising ability of the stick. Rimmel have definitely done a great job at creating something that's fun, wearable and universally appealing - even partnering the five balms with five matching nail polishes! Five new shades of Lasting Finish are available as part of the 'Keep Calm' collection that are perfect for summer, providing a flash of colour on nails that will lift any outfit. What more can you ask for £2.99?
The 'Keep Calm' lip balms and polishes will launch in August priced £2.99 each.