Traditional shampoos use foaming agents called surfactants to lift dirt and grease from the surface of hair, which can then be washed away to leave it squeaky clean. Although theoretically this is great, in practice shampooing hair every day can also remove the moisture and goodness we need to keep it looking and feeling fab. If your hair has a tendency to become overly dry, damaged, dull or frizzy, then stripping and harsh shampoos may be the cause - we only need to refresh our hair and remove product build-up when we shampoo, rather than stripping it of everything altogether. Furthermore, adding a super-charged conditioner can actually weigh fine hair down, causing it to become limp and lifeless. We have a tendency to pile on the conditioners, masques and treatments in order to 'fix' our problems, when these can actually cause tremendous issues themselves.
Cleansing conditioners make the whole process a lot simpler, offering one formula that removes time consuming processes from the equation - while simultaneously offering a much lighter product that's more targeted to daily use. In the simplest of terms, cleansing conditioners are super light conditioning products with a touch of cleansing action for good measure; unlike the traditional 2-in-1 products which are shampoos with a little added conditioner, these offer a much more beneficial and lighter approach. Cleansing conditioners tend to use oil (rather than stripping surfactants,) to lift dirt and residue from the surface of hair, meaning they don't also take away the nutrients and moisture our hair needs to look and feel great. Their light nature also ensures hair is left feeling nourished, without being heavy or lackluster.
I've been putting various cleansing conditioners to the test over the last week or so, and I have to admit I'm totally in love with this new concept. Although the initial hurdle is actually re-training yourself how to clean your hair, once you get to grips with the simplistic nature it really becomes easy peasy. All you have to do is apply a generous amount throughout your head of hair, leave for a few minutes and wash off. Your hair is left feeling healthy, light and full of volume - with no frizziness, coarseness or rough texture. Somehow these little bottles of magic give me happy and lightweight hair with no flyaways, making it so much easier to style and maintain.
Because the cleansing conditioners don't strip the hair, they make washing every day an option for many; I always avoided washing my hair daily because of the stripping nature, but I've been able to wash every day without a problem since using cleansing conditioners. I would suggest using a shampoo and traditional conditioner once or twice a week to remove any build-up (particularly if you suffer with oily hair or use a lot of products - I made it to day four without needing a deeper cleanse,) but all in all these revolutionary new products make hair care an absolute doddle. My personal favourites include Grow Gorgeous , Wen's Cucumber Aloe and Purely Perfect Cleansing Creme - all three of which provide a lightweight result that leaves hair feeling fab for longer.
This concept is seriously revolutionising the hair market for the first time since hair serums were invented. Nothing has ever challenged the way we wash our hair before, so it's an exciting time to be part of a revolution. Although I don't think any of us will ever give up the traditional shampoo and conditioner bottles, cleansing conditioners provide a great middle ground that help keep hair looking and feeling fab. That can never be a bad thing. Will you be checking out cleansing conditioners?