8.6.14

My Showcase: A New At-Home Beauty Shopping Experience

Understanding skincare can be a struggle sometimes. Not all of us have the benefit of being exposed to hundreds of brands and thousands of products, becoming well informed and able to make decisions over which investments are right for our needs. Even when we buy a product there's no guarantee that we know how to use it effectively, ensuring we get the most out of every application. My Showcase is a new at-home beauty shopping experience that brings skincare and makeup into living rooms and offices across the country, taking the intimidation and confusion out of the buying process. You can plan a 'Skincare Shakeup' event, invite your friends over and get to grips with a great selection of brands that have been handpicked for their effectiveness. The aim is to get hands on with products, use them as they were intended and receive one-to-one feedback and advice from a trained My Showcase 'stylist'.


As part of a Skincare Shakeup you not only get free reign over some fabulous products, but it's set up like a mini pamper party that includes your own branded head band and muslin cloth. These little touches ensure you're at ease and get fully immersed in trying as many products as possible, while having fun with your friends. It's fab to spend a couple of hours in a relaxed environment, really putting products through their paces and deciding whether or not to invest. Although there's absolutely no pressure to buy, a place at a Skincare Shakeup costs £20 - all of which is fully redeemable against any products bought that evening.

I discovered some fabulous new brands and products during my Shakeup event last week, including the Baby Face Beauty Bar which is made from donkey's milk and marshmallow plant - it can be lathered up with warm water and used to remove makeup and impurities from the skin, leaving your face feeling super soft and supple. Balm Balm offers a great range of affordable skincare options for those wanting a natural approach, including the amazingly effecting Coconut Cleanser and delicately scented Rose Flower Water. Aurelia uses the benefits of probiotics within its formulas, ensuring skin is left feeling plumped and rejuvinated, without overloading the skin with thick and greasy formulas.

There are so many brands to discover, even for someone like me that's exposed to hundreds of products every week. I love the concept of My Showcase and am happy to report my Shakeup was gratefully received and enjoyed by my girlfriends last week... So much so that they're already looking in their diary to book in their very own. It's completely free to host, with the hostess even receiving vouchers and discounts for doing so; there's no reason why skincare enthusiasts, or even those wishing to get to grips with a new routine, wouldn't love every minute of it.


Find out more about Skincare Shakeups on the My Showcase website.
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