The debut fragrance collection includes three distinctive scents that can be worn by any woman with any taste. Harmonie was developed around the idea of a moment for yourself, 'like wrapping a cashmere shawl around you.' Joie-Eclat was inspired by a constantly refreshed glass of champagne that's 'always sparkling and fizzy.' Sensualite is based around the expression of seduction, so it's 'super bright with a luminous sensuality.' These simple fragrances are designed simply to make you smile and provide a moment of pleasure, unlike other scents which focus on selling an idea of the kind of woman you are when you wear it.
The formulas also contain extremely high quality essential oils, extract of the Immortelle flower (known for its power to release endorphins - the 'happy' hormone,) and visible minerals deposited at the base of each bottle that are linked with the perfume's specific emotion. Harmonie contains amethyst, Joie-Eclat contains encapsulated diamond powder and Sensualite contains mother-of-pearl. I've never known a fragrance house develop something so unique and innovative, nor have I heard of any fragrance being based on a single idea rather than a list of confusing ingredients. It's quite an unexpected approach not to describe the notes that make up a scent, focusing instead on the emotion the fragrance represents. I love the idea of these perfumes and can definitely say they're both uplifting and a pleasure to wear.
Would you buy a scent based solely on the idea it represents?
The Valeur Absolue fragrances are available to buy online, priced €69.00 for a 45ml bottle. They'll be launching in House of Fraser this May, priced £40 for the trio trial set featured above.