Although I can't knock Little Mix or Katy Perry for signing on to put their names against beauty accessories they'd actually use, I can't see the logic behind this range. In fact, when it landed in my inbox I actually laughed out loud and proceeded to tweet the breaking news to see if I was the only one that saw the comedy value. The products aren't actually bad, offering a basic level of styling with no glitz or glamour (oh the irony) and an affordable price point of only £3.00-£4.00. However, I just can't see who this would appeal to. If you're a true TOWIE fan, surely you want to look flawless and need some high powered products and a subscription of fake tan, not a cheap and cheerful hairspray in a bright pink bottle? Maybe there are a barrage of teenage Joey fans foaming at the mouth and awaiting this line and I'm just too old to understand it. What do you think?
The Joey Essex A-Lister Locks collection is available exclusively in Tesco priced £2.99 - £3.99 (as well as via Joey's own Fusey website.)