Available in eight different flavour combinations (including Lychee & White Tea, Blueberry & Acai, Coconut Water & Pear and Aloe Vera & Cucumber,) each drink provides a different benefit to the body - from helping to keep you strong and focused, to helping you face the day ahead. The drinks work in an innovative way, containing a pod of vitamins in the cap that needs to be broken and thoroughly mixed with the mineral water before it's consumed; this keeps the nutrients fresh and effective, unlike many other alternatives which are about as useful as a chocolate teapot.
The bottle itself only contains mineral water and the magic happens when you pierce the cap to release the flavour - it's essential that you wait for it to thoroughly mix, giving it a good hard shake, before drinking or you'll get a powdery mouthful and a tasteless finish to the drink when you get to the end of the bottle. (So many times during Fashion Week I saw people spluttering because they hadn't mixed the bottle correctly!)
Clinical studies have also shown the positive impact these drinks can have on your skin, helping with skin renewal and elasticity thanks to the inclusion of collagen. When consumed continually (one a day) over a 60 day period, there was up to a 31% improvement in skin elasticity and firmness, 41% increase in hydration and luminosity, 38% reduction in wrinkle depth and 100% increase in firmness. Those stats are hard to argue with! This is such an easy programme to get on board with, especially as there are also Beauty Teas and Beauty Candy available to mix up the routine a little and ensure you get the same nutrients that can have a positive impact on the appearance of your skin.
You do have to ensure you consume the entire drink within three hours of opening to ensure the nutrients are still effective, but they're so tasty (thanks to their unusual combinations) that it's not hard to pretty much drink it all in one. Beauty’in not only offers a tasty alternative to other sugary drinks, a hit of goodness and long term skin benefit, but they help keep you hydrated and ready to face the day ahead.
The Beauty'in Beauty Drinks are available online via Selfridges priced £3.50 each. Beauty Candy is priced £2.50 for a little box or £8.00 for a large box. A box of ten Beauty Tea sachets is also priced £3.50 and available via Harvey Nicols.