The masks are perfect for a pampering evening, or even a girl's night in with a movie and popcorn, thanks to the fact that the formula is applied via a fabric mask that sits over the face. The masks are extremely saturated with formula, ensuring that they both stick to the surface of the skin for the 15 minute recommended duration, and provide more than enough moisture to pack the mask away and use it again the next day if you want to. I love the fact there's no mess in my bathroom or green tinge to my mirror (I get face masks everywhere,) but just a cloth mask that can be placed over the face and thrown away when you're done. The mask is extremely comfortable to wear and has no noticeable scent or sensation when applied, ensuring it's a truly universal product. I quite happily wore this in the bath, read my magazine and chilled out for half an hour before removing it; the result was refreshed skin with a little extra plumpness - especially when I massaged the leftover serum into my face.
Indeed Labs claim that Hydraluron Moisture Boosting Masks have time-release technology that ensures your skin feels hydrated for a duration of time after you've used them. I didn't feel extremely hydrated or like my skin was much plumper, but I have noticed that I don't necessarily need to apply excess moisturiser the next day. My face feels comfortable, which is sometimes the issue when I use drying and tightening mud masks, and the serum provides me with targeted skincare rather than just hoping for the best. The only bad thing about these is that they're a whopping £19.99 for a pack of four; although each mask is individually wrapped and can be used multiple times if you're careful, it's a lot for only a handful of applications.