Eco Tools' innovative sponge applicator is great for applying liquid foundation and ensuring it moves around the contours of the face, especially the nose and eyes. I'm not normally a fan of sponge applicators as they can be messy, but the handle allows you to manoeuvre the sponge easily and cover the face quickly and effectively. The sponge ensures you get a flawless finish, particularly as there are no fingerprints or brush strokes on the surface of skin, which is almost like an airbrush. If you really struggle applying foundation, then this could be a great tool for taking the first step towards a professional finish. However, the sponge (due to the nature of the foam) sucks up a lot of product and therefore causes a lot of wastage - for extremely runny and thin formulas this simply doesn't work efffectively as you need to use so much product to get a great result. You can squeeze the sponge to get the leftover liquid to the surface, but for me it's just a little bit of a faff too far.
The traditional foundation brush is made to ensure photo-ready makeup. The bristles are extremely smooth and uniform, as well as being soft enough to feel comfortable on the skin without scrimping on performance. Smooth and silky bristles pick up even the thinnest of foundation and apply it with ease, the layered bristles at the tip allowing you to get into every fine line and dimple. The brush doesn't malt, nor does it leave unsightly stripey lines on the face where the bristles don't work in unison. For me, this is the quickest and most efficient way to apply my base, as it goes on with ease and I can feel comfortable in the face that I've not overloaded my face (or the brush.) Although foundation brushes do take some getting used to, particularly perfecting the knack of covering up subtle brush lines, they're a great way to get a professional result.
The key is finding the best tool and application technique for you, your makeup and your time frame in the morning. Both these tools work effectively, but for me the brush just nudges ahead thanks to the fact it's effecient and easy to use. However, with thicker foundations (and when I have more time,) the sponge applicator still provides an effective application experience that's so much better than just using your fingers! Do you have a preference of tool or technique?
The Eco Tools foundation brushes are available online and in Boots stores priced £4.99 each.