The madness has ended for another season, yet there's one thing that remains in my mind from London Fashion Week: L'Oreal Paris Professionnel's innovative Hair Chalk. The trend for dip-dyes and bold hair colours isn't going anywhere, but if you're not brave enough to take the plunge permanently then Hair Chalk could be for you. Seen backstage at Ashish, where the product was used in various colours to create bold and extravagant hair effects, colourful hair has become a must-have hair accessory. With five patents, this brand new temporary hair colourant harnesses the desire to look different on a daily basis by offering an affordable, quick and temporary hair colour result that lasts for up to two shampoos. Available in eight different colours, including a vibrant green and insatiable tuquoise, Hair Chalk makes changing your look every weekend simple as pie.
The L'Oreal stylists at Ashish chose to prep hair extensions using Mythic Oil Milk to nourish the wefts, then tapping them into sections of varying width to create the template for colour block stripes: "Hair Chalks were applied using a sponge, with Coffee Break used at the root to help the wefts blend with the hair and brighter shades (including Coral Sunset and Blue Ocean Cruise) towards the ends. Dramatic colour contrasts were highlighted by sporadic use of Black Tie." The result was a striking and memorable result that had my Twitter followers going weak at the knees. Although this product doesn't launch for a few months, it's already causing quite a stir (and inevitably a waiting list,) so I can't wait to try it for myself. Stay tuned for more details in the coming weeks about how you can get your hands on this much anticipated innovation!
Hair Chalk is launching this November nationwide - prices start at £15.00.