They say: 'The Panasonic Nanoe Hairdryer works by locking in moisture to the negatively charged ions that it omits when switched on, which in turn are dispersed on to the scalp and hair, hydrating each shaft from the inside out. The fact that this hairdryer locks in 1,000 more times moisture means that the scalp will be healthier, and the hair glossier and shinier.' The product itself looks rather swish and shiny, featuring an unusually shaped nozzle to focus the heat in one place, as well as a second vent which (I can only assume) omits the nanoes. It's lightweight, easy to use and drys hair quickly without a problem; it features three speeds and three heat settings, making it easy to customise the dryer to your needs or hair concerns. (A quick tip: you should always use the lowest heat you can get away with, rather than feeling like you need to wack it straight up to maximum. Unless you have very thick, coarse or curly hair you shouldn't need it on the top temperature.)
In comparison to my usual GHD hairdryer, this was a lot more delicate on the hair and not as hot, but still managed to dry my hair in record time; up until this point I always thought that GHD owned the claim to fastest blowdry, but Panasonic have now beaten them with this pretty red number. I felt an instant result the first day I used this, noticing that my hair looked sleeker and felt smoother than usual. As I've continued to use this the results are subtle, but my hair is definitely shinier and easy to style. However, the only downside is the lack of fight in the product against humidity; because the focus is on retaining moisture in the hair and scalp, the hairdryer doesn't expel all of the moisture that can become a problem if it suddenly starts to rain or become humid. My hair has experienced a lot of poofyness simply because the heat and moisture expulsion isn't as strong as my previous GHD dryer.
Costing £99.99 this isn't cheap (and is actually the same price as a GHD dryer,) but it does offer long-term benefits that may be worth the investment. I haven't been using this long enough to notice any real difference to my scalp (which is pretty healthy anyway,) but if you have scalp concerns or really struggle with the health of your hair due to prolonged heat exposure, this could be a product for you. The price point bothers me a little, as I'd like to see this maybe around the £59.99 mark, so here's hoping it drops down before Christmas so we can all ask Santa for a healthy head of hair. Are you concerned about your scalp health?
The Panasonic Nanoe Hairdryer is available in Boots priced £99.99.