29.8.13

LBQ Brand Focus #13: Cover FX

Makeup is designed to cover imperfections and enhance your best features, but what if you need it to do more than that? Established by Corrective Makeup Specialist Lee Graff thirteen years ago, Cover FX creates makeup products that help you look your best while actually improving skin condition over time. While working in a cosmetic clinic at Sunnybrook Health Sciences Centre, Lee was unable to find products that could offer her clients therapeutic benefits, environmental protection, irritant free formulas and were suitable for even the most sensitive skins. Put simply, when she couldn't find what she was after Lee started developing it herself - and so Cover FX was born. Their speciality is foundation, making it their mission to provide every woman across the world with their perfect match; with around 25 mixable shades available in three different categories, it's practically impossible not to find a shade that works for you.

Cover FX

Cover FX take ingredient choices seriously too, which is why each product is packed with vitamins, emollients and redness reducers, as well as being free from parabens, fragrance, gluten, mineral oil and talc. Going that step further to ensure each product is safe for even the most sensitive of skin, all Cover FX formulas are developed under the supervision of dermatologists and clinically tested too. I've had the pleasure of meeting Lee and seeing her portfolio of clients; she's been able to help every client to some degree, even when suffering from severe skin conditions and burns that would normally prevent them from wearing makeup. The foundations really do appear to work miracles on the faces that benefit from it the most, making a happy and glowing complexion accessible to all. However, Cover FX isn't just about the foundation; they also offer a fabulous range of primers and powders to ensure skin looks flawless all day long. I'm a huge fan of the Anti-Ageing Primer, which sinks into skin within seconds to really help makeup stay in place all day long, as well as the Cream Concealer which fixes blemishes in an instant. If you thought you were beyond help or have just given up trying to find your perfect foundation, then it may be worth stopping by a Cover FX counter... It's likely to be more effective than a Fairy Godmother. 

Cover FX is available in House of Fraser stores and online. Prices start from £19.00.
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