FIRST LOOK: One Direction launch makeup range with MUA Cosmetics

One way, or another, they're gonna get you... One Direction seem to be taking over the planet one step at a time. Not only is their merchandise coming our of their ears, but this summer they're launching their very own fragrance (all the details here) and now they're adding to that offering with the launch of their debut makeup line. Partnering with budget brand MUA Cosmetics, the range includes Little Things Nail Polish (£3 and available in 5 shades,) Kiss You Lipstick (£3 and available in 5 shades,) Kiss You Lip Polish (£2.50 and available in 5 shades) and Oh My Glow Cheek Tint (£3 and available in 3 shades.) Launching on 31st July exclusively in Superdrug and online, it's sure to be an absolute sell out.

MUA say: "Inspired by each of the boys, the ‘One Direction make up collection’ is a fun and flirty range, sure to be their next global hit!" I'm not sure how much involvement the boys themselves have had in the development of this range (I'm guessing slim to none, especially as the lip polish pots look exceptionally similar to the previous Love Hearts launch,) but they've certainly put their names to it. The product names include song titles such as 'I Wish' and 'Rock Me', as well as 'Harry loves Strawberry' and 'Zayn loves Watermelon.' The lipsticks are embossed with One Direction emblems, as well as featuring each of the boys' signatures, so these are sure to become collectables for fans and makeup lovers alike. I have a secret love for One Direction, so I'm actually quite excited to see these products in the flesh. MUA have built a range of cosmetics perfect for the target market of young girls with a few quid to spend on memoribilia from their favourite pop group - with none of the products being more than £3.00, it's a perfect pocket money purchase. Will you be buying these?

The One Direction make up collection will be available to buy globally from 31st July 2013 via Superdrug stores exclusively, as well as www.muastore.co.uk and www.superdrug.com


  1. Anonymous23.7.13

    Where do you get this information? There's nothing about it online.

  2. i'm not a 1d fan but the packaging is pretty cute, will swatch if i see them in stock!

  3. I love One Direction, so as a huge make-up addict, I will definitely be picking some bits out from this MUA collection!

    Alicekatex :)

  4. Dear Anon - directly from the brand. There's nothing about it online as the press release was only circulated yesterday; that's kind of the point of blogs - to bring breaking news.

  5. Anonymous9.10.13

    Where can we buy this line? (Specifically in the US or online)! I need the line!!!


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