MUA say: "Inspired by each of the boys, the ‘One Direction make up collection’ is a fun and flirty range, sure to be their next global hit!" I'm not sure how much involvement the boys themselves have had in the development of this range (I'm guessing slim to none, especially as the lip polish pots look exceptionally similar to the previous Love Hearts launch,) but they've certainly put their names to it. The product names include song titles such as 'I Wish' and 'Rock Me', as well as 'Harry loves Strawberry' and 'Zayn loves Watermelon.' The lipsticks are embossed with One Direction emblems, as well as featuring each of the boys' signatures, so these are sure to become collectables for fans and makeup lovers alike. I have a secret love for One Direction, so I'm actually quite excited to see these products in the flesh. MUA have built a range of cosmetics perfect for the target market of young girls with a few quid to spend on memoribilia from their favourite pop group - with none of the products being more than £3.00, it's a perfect pocket money purchase. Will you be buying these?
The One Direction make up collection will be available to buy globally from 31st July 2013 via Superdrug stores exclusively, as well as www.muastore.co.uk and www.superdrug.com