One Direction launch their first fragrance: Introducing 'Our Moment'

Undoubtedly the biggest band on the planet right now, five lads that found fame on The X Factor now have the world in the palm of their hand. Liam, Harry, Niall, Louis and Zayn are expanding their business empire this summer with the launch of their debut female fragrance: Our Moment. The boys were heavily involved in the development process, ensuring the final scent was both a celebration and a tribute to their dedicated fans. A year in the making, the final scent is fresh and uplifting without being too sickly sweet; it contains 'splashes of fresh fruit and seasonal flowers, infused with undertones of warm musk,' making it a suprisingly mature and wearable scent. Harry Styles said "It's been a long and exciting process so we're proud to have made a One Direction fragrance," followed by a cheeky reference to the scent of Liam's socks. All five lads seemed to be genuinely excited by the prospect of their own scent, offering the fact that they like their ladies to smell "fresh, sweet and subtle" - Our Moment really does deliver on that front. The bottle is also surprisingly intricate, the light pink liquid being encased in a complex glass shape and adorned with a silver crown. Although the accompanying box keeps it relevant for hardcore fans (a pink box with the band's faces all over it - subtle!) it's not overly crass, as I was anticipating.

Unfortunately the fragrance won't be available until 25th August, where it goes on sale exclusively in Harrods for two weeks before hitting stores nationwide on 9th September. However, I have a sneaky sample to give away to one lucky fan so you can have a sniff before anyone else. If you want to get your hands on it, plus a One Direction 'Our Moment' exclusive celebratory notepad, just leave me a comment below with your email and/or Twitter handle so I can get in touch. It's screaming 'Take Me Home!'

T&Cs: Competition open to UK residents only. Closes 11.59pm 25th June 2013. Only one entry per person. Winner chosen at random and notified within 48hrs. Winner must respond and claim their prize within 48hrs or an alternative winner will be chosen. LBQ is not responsible for the delivery of the prize or if it's lost via Royal Mail. Prize includes exclusive press sample size and accompanying press gift notepad. 


  1. You have no idea how excited I am about this! :)

    Ellie x


  2. I read about the ingredients of the perfume on some article online and the design of the bottle seems alright too but the outer packaging and the name make me laugh and I like One Direction haha! Anyway thanks for the sneak peak! @helloiammariam :P

  3. Ahh! Uber jealous but I bet you had a blast tonight!
    Thank you :)
    Lauren xxxx

  4. cristinaspineanu_136@yahoo.com

  5. Ups,sorry,I entered before reading everytihng.cAN You please delete my comment because I'm not from Uk.Sorry for troubling you.

  6. Kayleigh Durrant6.6.13

    i am obsessed with sweet smelling perfumes, love to have this one to add to my collection! plus look at the bottle!
    tink_2k4@hotmail.com (embarrassing yes, but i'm too lazy to get a new one)

  7. Nana6.6.13

    Yes please! I love perfume and I know a 12 year old who is seriously obsessed with Harry so you will make two of us very very happy!

    Please email nanaafrakoma@icloud.com


  8. Hello! I'm actually the London Beauty Princess! - nice to meet you! ;-) .. @maxine_webb

  9. Anonymous7.6.13

    & my email ad is webb.maxine@googlemail.com

  10. not the nicest looking bottle of perfume, but always worth trying something new.

  11. If I didn't see the title I never would have thought this pretty girly bottle was the product of five young boys, just goes to show those 1d boys know what girls want.


  12. Love this packaging! Super cute! :) Charlotte.x


  13. Would love to win this bottle, loving the crown lid! So stylish xx



  14. hi! this is so cool, and i'm gonna be straight with you i'm a 1D fan and my bloggers sister told me about this :)
    my email is ameliaswin12@gmail.com and my twitter is @perksofamelia :)
    hope you had a good day at the launch as well!

  15. Anonymous7.6.13

    Pleasee I would really love to win the perfume It looks so amazing!! My email is katiekitkat2000@hotmail.co.uk and my Twitter is @_KatieHowell_ Thankyouu:):):)

  16. I would actually love you forever if i won <3 .
    @LeanneeBates - Twitter x
    LeanneeBates@yahoo.com - Email x

  17. I like perfumes and this packaging is gorgeous. It's beautifully designed and marketed :) I love your blog. Thanks!

  18. I love sweet smelling perfumes :)

    I hope I win,good luck to the the other people trying to win :)

  19. @rosieiscoolx

    I hope I win good luck to the other people entering :)

  20. This would be a dream!



  21. I would do anything for this! Thanks for holding such a fab comp.

    My email is gemm1580@yahoo.co.uk
    My twitter name is @gemmagwynne

    Thanks again for holding the comp and good luck to everyone who's entered x

  22. THANKYOU FOR BLOG @paulalaneX

  23. Katlyn Trotter10.6.13

    Wow this looks lush, the bottle is actually really nice, great design. Another great competition as usual!
    Twitter- @KatlynTrotter

  24. Angie O'Reilly10.6.13

    Twitter: @ngorlly

    Angie x

  25. Anonymous10.6.13

    I'm a directioner and i would live to have a chance to smell the perfume! You dont know how exited i am been waiting for ages! Conact me on twitter: @NazihahLuvs1D email: nkhatun12@hotmail.com thank you!!!:D

  26. wow great giveaway! @ashlee-s-@hotmail.com

  27. Fabulous giveaway - thanks email : annaloa_hilmarsdottir@yahoo.co.uk
    twitter : @Cosmonauty

  28. Anonymous11.6.13

    Hey! me and my friend Hollie are both directioners and we are both waiting for this perfume! we are literally dying for it please give us a chance to smell it!!! :D would mean the world to us!!! contact me on: twtter: @NazihahLuvs1D
    email: nkhatun12@hotmail.com <3<3 thank youuuu

  29. hi
    love perfume so would love to try this
    email is yasminec9@aol.com
    thank you

  30. This comment has been removed by the author.

  31. Melissafacchiano@hotmail.co.uk

  32. Great giveaway!!

    my email is miss_emmy@live.co.uk and my twitter is @dollfaceemmy


  33. I wana take this home!! Fab giveaway :-)

    My email is lianneturton@yahoo.co.uk


  34. Love the bottle and love your review, excited tweets and blog. You're blog is refreshing to
    read as I find certain bloggers 'follow' rather than lead. X

    t: amyjmoore13
    e: amyjmoore13@gmail.com

  35. This made me squeal slightly, if you had've asked me when I was 14 who my favourite boy band was, I'd have said Metallica! Completely recessing in age, but I needed at least one fan-girl moment in my life :P

    My email is prettyinpinkblog@live.co.uk and twitter is @xprettyinpinkxx

  36. I kinda screamed when I saw this! And you described the scent so exited! @elsamustache1 elsa.Zetterberg.ez@gmail.com

  37. So excited to smell the new One Direction perfume! I hope that it's as nice as it is said to be! *fangirls* my email is charlotteloufitzpatrick@gmail.com and my twitter is @charfitz96


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