What's innovative about the Clayspray brand though isn't the formula - it's in the packaging and product delivery. Common clays that come in tubs, jars and bottles immediately come in contact with air once they're opened. As soon as this happens the product starts to oxidize and deteriorate, the water and clay separate, and the formula becomes dry and unusable. Clayspray overcomes this issue by holding the mask in an air-tight container that only pushes the product out when required, avoiding any kind of air contact until the very last minute. When used on the face it really does get to work quickly, absorbing excess oil and drying to leave a very flaky finish that needs a warm wet cloth to remove it. Unlike other clay-based face masks I've used, this only stays on the face for around 5mins before it becomes a little uncomfortable - however, when removed it does leave the complexion looking and feeling refreshed. I didn't notice a huge change in my skin's texture, but it's essential that you apply a good moisturiser after using to prevent skin from drying out too much.
I love the concept of this, I love how much science has been injected into creating a truly innovative and progressive product, but the price for a large can of this is over €41.00. For me a face mask is about a weekly indulgence and ten minutes to myself, with a little skincare benefit thrown in for good measure. I've got sachets of masks that cost £1.99 and I didn't see or feel a significant difference to justify the huge price point of Clayspray. We can only hope that the price point will drop significantly as sales increase, making this a more accessible indulgence and a fun ten minutes in the bathroom. Are you a fan of clay face masks?