The most fun element of the stand is the 'touch and play' centres - you can touch a button to change the appearance of the product image to illustrate the benefits it brings, press the dispenser button to release product into your hand with a sound effect to bring to life the key result, as well as hands-on 'experiments' with sponges to show how your skin absorbs product and how to ensure it's most effective. The new Clinique counter makes shopping fun again, rather than an intimidating and confusing experience that most people dread; you don't even have to talk to a sales rep if you don't want to, although they're available with giant smiles and fab advice if you need them. It's nice to see that everything has been thought of, from the way the foundations are displayed in a foundation bar, to the fact that the lip products are around the edge so you can have a quick swatch and be on your way. I really admire and respect the brand for creating a stand-out experience that really is second-to-none - you only have to walk around the rest of the Selfridges beauty hall to see how different the Clinique experience is. Even if you don't know the products, I'd thoroughly recommend you pop down and have a play... You never know, you may discover a new favourite!
The new experience is currently only available in Selfridges London, but elements will be rolling out throughout the country over the next year.