Laura Whitmore is the face of Pond's

Pond's Cold Cream Cleanser is a cult product that has stood the test of time, being passed from generation to generation as something to treasure. I've written about the benefits before, but Pond's are taking a step into the 21st Century by announcing a new face of the brand in the form of MTV and 'I'm a Celeb' presenter Laura Whitmore. The Irish beauty is fresh faced and has an air of classic glamour, perfectly suited to the brand.  She says: “I absolutely love Pond’s. It’s a completely classic product, which my mother introduced me to after my grandmother had introduced it to her! I’m a big fan and I’ll really need it in Australia when filming I’m A Celebrity…. I don’t go anywhere without a jar of Cold Cream – it’s an absolute must have for a party girl on the move. It’s a brilliant multi-tasking beauty essential for all skin types too -a quick and effective makeup remover, fantastic cleanser and a hydrating face mask. It leaves your skin smooth and nourished. I love it!” These pictures are fab and really show off the brand in a different way... A wise move in my option and a move that will open up this classic product to a whole new audience.

What do you think of the new shots from Pond's?