The new GHD Air is actually designed as a professional tool, for stylists working up a lather in salons. It’s packed with features that make blow-drying quicker and easier, including an extra long power cable for flexibility, two sizes of concentrator nozzle, ionic technology for an effortlessly frizz-free and smoother finish, variable heat and speed settings, plus a cold shot. All in all the aim is to make a salon-style blow-dry achievable every day, without the need for a stylist. The dryer itself is sturdy without being too heavy (don't you hate it when you can't hold the dryer up for the duration it takes to actually dry your hair?) and absolutely beautiful to look at - the detail of the buttons, air gate and logo highlights make this look and feel like a superior tool. The nozzles click into place and don't budge or twirl, the buttons are soft and comfortable to move around and the long cord make it easy to wander around while doing your hair and not get in a tangle that Scooby Doo would be jealous of.
What's most noticeable about this amazing hairdryer though is how quiet it is. Even on full power it produces about half the noise of my previous one, something my sleeping housemate is most grateful for. The power behind the tool is great, targeting hair with a shot of air to smooth and style both quickly and efficiently - since using this my styling time has been cut by at least a third because my hair is a lot smoother and sleeker before the straighteners even go anywhere near it. What's also great about this is that it doesn't use maximum heat to style; in fact when I first starting using it I had to check I had it on the right setting because the air was warm rather than hot. This will not only benefit your hair by reducing the heat (and therefore damage) that it's regularly exposed to, but will help with the life of the dryer by not encouraging it to overheat.
I have to say I was extremely sceptical about a hairdryer that costs £99, but after using it and putting it thoroughly through its paces I can understand that it's leaps and bounds above any other dryer I've ever used. Would I normally fork out this much cash for a hairdryer? No, probably not. But you know what, it's worth every penny if you have those pennies to spare.
Now I've put this to the test I'm inviting you to too! I have another GHD Air to give away to one lucky reader so you can have good hair days every day of 2012 and beyond. All you have to do is comment below telling me who has the best 'good hair days' and why. It can be anyone from Alexa Chung to Lana Del Rey to your mum. Just make sure you're a follower of this blog and you leave an email/twitter handle so I can get in touch. Good luck and happy hair days!
T&Cs: Open to UK residents only. You must be a follower of this blog and leave a valid email/twitter handle. One entry per person. Competition closes on 1st March 2012. Winner will be chosen at random, contacted and given 24hrs to provide an address, or an alternative winner will be chosen. No alternative prize available.
Full product info here: www.ghdhair.com/hair-dryers/ghd-air