The pack comes with all the usual tools you'd expect, as well as one of the applicator squeezy bottles that help generate the foam you use to dye your hair. The main difference between a foam and a traditional hair dye, if you haven't used them before, is that you don't shake to mix the formula - you simply tip the bottle a few times to delicately mix. To get the foam out of the bottle you squeeze the middle and the foam pops out of the top nozzle, ready to be applied. The Clairol formula is a very light and airy foam, much lighter than the previous brands I've used. When you apply to the hair it sinks in very quickly and is absorbed into the hair shaft, rather than sitting on your head like a Mr Whippy mixed with Sideshow Bob (which is what a lot of the other foams do.) This quick absorption into the hair is intentional and provides a more superior colour result when compared to other brands and formulas. Although this has been an area of complaint for many, I felt it was easier to ensure my full head was coloured and that I used the entire bottle well.
Once the formula is on your head there's nothing to do but wait. Although this foam isn't as 'sturdy' as others and still needs clipping back, it doesn't smell excessive or feel uncomfortable. It does dye the skin quite easily though, so try to ensure you have a trusty friend on hand (I did - thanks JimJams!) to mop up around your neck, ears and forehead or you'll be rocking a rather strange half-dyed-head look. When the dye washes away I'm happy to report you're left with a very rich, shiny colour result that competes with every other hair dye I've ever tried. Although the colour I used was much darker than expected (I wanted a sexy chocolate brown; I got an almost-black-Adams-Family shade) I still love it, especially because it's super shiny and rich. I wanted to wait a few weeks to see how the colour faired too, particularly as I've been burnt by other foam colours in the past, and it's still going strong two weeks later without a single change in shade.
I would totally use this again (albeit in a lighter shade) if only for the super rich colour and lack of fading. What's even better is that they've really gone to town to help you understand the product and how to use it on their website. There's videos, printable instructions, shade charts and loads more... Plenty to keep you occupied while the footballs on then.
Available in 18 shades for £6.99