The latest face to be snapped up by the beauty world is vampire lover herself, Kristin Stewart. She's going to be the new face behind the latest Balenciaga fragrance with the campaign launching in 2012. Kristen has been quite picky with what she's signed her name to, so this is a giant leap for her. She's a beautiful young lady who needs something to do now that Twilight is coming to an end, so this is perfectly timed... Let's just hope she remembers how to smile.
Kristen Stewart says: “I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”
Catherine Walsh, SVP American Fragrances, Coty Prestige said: “Kristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga”
I love the current fragrance and the elegance of the bottle, so I can't wait to see what's in store for us this Autumn. Do you think this is a good move for the brand?