Hair Expertise is free from sulphates and silicone, while containing sunflower extracts and lots of other lovely botanical oils. L'Oreal have stripped away all of the unnecessary and potentially harmful ingredients to create a product range that works, while maintaining a really affordable price point. Quite often you pay a premium for sulphate free products (think Liz Earle) but this range is claiming to do the same job. Using the philosophy of taking haircare back to basics while meeting the demands of the busy woman, the range is split into three categories - Ever Strong for weak and brittle hair, Ever Sleek for frizzy and unruly hair, as well as Ever Pure for colour weakened hair. What I love about the range is how it's split out for multi-needs; I for one have colour treated and weak hair, whilst not wanting to weigh my locks down with product. Sometimes a smoothing shampoo isn't enough or a nourishing conditioner doesn't quite protect your colour... This whole range completely addresses those requirements so you can pick and choose what's right for you.
The whole range comes in these large tubes, making them perfect for the shower whilst not using excessive packaging. The products are colour coded for easy navigation and give you all the info you need straight up. I was fortunate enough to try the products myself at a launch event and was really quite impressed - using the Ever Pure range, my hair felt swishy, strong, nourished, vibrant and not at all weighed down by the feeling of product. Even more impressive is that it's from a brand who I've been avoiding in Boots since 2005! I'll be giving you my thorough thoughts on the range soon, but for the meantime it's about time a mass brand brought decent products to the market, with good ingredients, at under the cost of a Ferrari.
The whole range launches in Boots in February. Shampoos and conditioners RRP £5.99. The range also consists of intense masks and serums.