I love Chezza Cole - she makes a fair few fashion mistakes (poofy hair and purple trousers anyone?) but on the whole she's polished, not afraid to embrace fashion and is most definitely her own person. When I heard she was creating her very own shoe collection with Stylist Pick I couldn't contain my excitement. A little bit of Cheryl all for my very own? Sold. I spent months stalking the website for sneak peeks and little behind-the-scenes videos, wondering what gems she would be developing for us. If you're not familiar with Stylist Pick then it's basically an online shoe and bag site which takes your fashion inspirations, idols and likes/dislikes to create a bespoke collection for you; all the shoes are £39.95 so it's a simple straightforward way to shop. In my mind I was thinking "£40 for some Chezza designed shoes is a bargain." That's where the disappointment began.
When the shoe range was unveiled my heart sank. The styles are tacky, outdated and have no catwalk inspiration whatsoever. For someone who makes a living posing in posh and edgy dresses, she clearly has no idea about fashion herself. We've got ankle boots with a dash of leopard print (so last season,) a pair of houndstooth shoes that I had in 2004 and some biker boots, which although nice and practical, are hardly a fashion breakthrough moment - these adorn the shelves of every retailer in the UK at the moment. Her 'signature style' Your Royal Hotness isn't exactly a statement shoe either; every girl knows that adding an ankle strap only turns your ankles into cankles. Cheryl, what were you thinking?
Don't even get me started on Freak Le Chic, a pair of boots that wouldn't have been out of place in her 'Fight For This Love' video. Tacky red, patent, buckles... What the hell would you wear these with, other than a military fancy dress outfit? The only pair of the whole range I even slightly like is Glam Slam (at least she's got the angular shapes and sparkle that are perfect for the party season,) but these aren't groundbreaking and have a price tag of nearly eighty quid. And there is my next issue with the whole range; the price. Coming from a brand that promotes it's £39.95 price tag, selling shoes with a celebrity name for nearly three times that amount, in my opinion, is a fundamental flaw. If I wanted to spend £119.85 on a pair of boots I'd go to a reputable retailer, spend my time trying them on and making an informed decision, not just click on a button and wait for them to be delivered to my door. Is it really worth inflating the price so much just for a celebrity name label?
Stylist Pick have done well out of this collaboration - who even knew of their existence before Cheryl came on the scene? - and the PR coverage has been incredible. Every magazine I open at the moment has an interview with Cheryl about her debut collection. I'm sure there are plenty of die hard fans who are rushing to buy the range and inevitably it will be a sell out. However, I really am super disappointed with the whole thing. I for one will not be parting with any cash any time soon and probably won't even go on Stylist Pick again - it's failed on the big time for me. Cheryl will be releasing another collection in March and a couple more before the end of 2012, so here's hoping she bothers to open a copy of Vogue, just to see what is actually on-trend for the future seasons.
What do you think of Cheryl's debut collection?