It's quite usual for a celeb to be signed up as the face of a brand, but the nails of a brand...? That's a new one on me. The lady that graces our telly box every weekend on T4, parading her swish and swanky style and effortless chic has been announced as the new face/nails of Nails Inc. Yep, Jameela Jamil has got another notch on that growing bedpost by endorsing her very own brand of beauty products.
Personally I think this is a great move by a brand that can be seen as a little bit stuffy and high street. It's no OPI, but the colour range is great and they have a fab marketing team behind them coming up with all these collaborations and promotions. Jameela is young, cool, approachable and relevant - plus she's known to play with makeup and always has her nails painted. Thumbs up from me.
What do you think of the latest 'face'?