Grow Luscious claims to contain a lash enhancing formula which helps to improve their overall appearance and condition over time. Not only does it promise to give you longer and ‘lusher’ lashes, but it’ll make them grow?! Hell yeah, get me that tube stat. When I first opened the mascara I noticed the size of the wand – bloody huge. It’s at least 25% bigger than normal brushes so I did feel like a kid trying out their mum’s makeup and ended up getting it literally all over my face. (I thought I was being an idiot but a couple of fellow bloggers confirmed that they too had made this mistake!) As the brush is big and the formula quite dry it took a while to get used to, but after a few applications I had the knack.
|My lashes. Excuse the bags... I was tired.|
The giant brush enables you to cover a lot more of your lashes in one stroke, meaning it’s easier to ‘style’ them and basically curve them upwards so they’re more visible and ‘fluttery’. (Do you like my technical terms?) The thickness of the brush and minimal amount of formula on it also enables you to create a really natural look with absolutely no clumping. I love the result this gives because it gives me a fab look for the day without feeling like I’m overdone. I don’t know if I would wear this in the evening as I’m a massive fan of huge lashes and falsies, but this would definitely be a winner to wear from office to bar on a Friday night.
I love the green tube too – it makes it easy to find in my makeup bag at 7.30am and makes everything a little fresher and cleaner in my mind. I hated the gory pink and yellow tubes that other brands have done, so this is right up my street. As far as the ‘enhancing your natural growth cycle’ I don’t know if this is realistic... I haven’t been using it long enough to comment and honestly don’t know if I pay enough attention to even notice if my lashes did suddenly spurt. As a mascara on its own merits this is definitely a winner and one I’ll be repurchasing. (Faints.)