Fearne and... Makeup

So Miss Fearne Cotton has gone and expanded her empire even further. Not satisfied with a successful television and radio career, taking the piss out of herself weekly on Celebrity Juice (I bloody love that programme,) traveling all over the world with her reality programme 'Fearne and...', teaming up with Very to launch her clothing line and even releasing a book with buddy Holly Willow-Booby, she's now only gone and released a line of makeup.

She's teamed up with Boots to release a capsule collection of 17 different products, ranging from simple lipglosses and shimmer dusts all the way up to a full on vanity case. Priced £8.00 - £40.00 there's no doubt something for everyone and every price range.  Fearne says: "Creating this range has completed a childhood dream. Make-up has played a big part in my life; from glamming up to gothing up, covering tears and getting ready for a big TV show - I couldn't live without it. It's been magical creating my dream line of make-up packaged to include my love of vintage, skulls and tattoos in a delicate way. I hope everyone loves it!"

I do love Fearne... I love her style, attitude, warmth and general sense of fun. (Ok, I basically want to be her) but I'm doubtful about this collection. It looks very nice on www.boots.com but I've yet to see it in the flesh or try the quality for myself. What also concerns me is the fact that she's known for her bright colours, bold eye makeup and boho style - whereas the colours here seem to be very muted and generic. Will you be trotting down to pick yourself up some Fearne makeup? I'm undecided.



  1. A possible case of 'the packaging is prettier than the product'. Fearne Cotton annoys me a little, but if I find good reviews I'd definitely check it out :)

  2. Obviously I won't be rushing out to buy it ;) but I have to say, Fearne Cotton is just awesome, stylish, gorgeous and unique.

    From a design stand point I just don't think that the range looks that impressive. It looks like a high street range of products, where they could have really put more effort into the whole packaging. When you see ranges like benefit really taking a unique approach to their design it somewhat shows this as a missed opportunity.

    It would have been nice to see more of that quirky coolness that fearne has permeate into the range.

    ....But then again I suppose I'm not the main demographic ha!

  3. Totally agree with you - I expected the range to be in line with Fearne's personality and individual style (like her Very range is) but this seems very generic & almost like she's just stuck her name on it.

    Knowing how Boots work, this was probably developed by a graduate in about 4 weeks and I doubt Fearne even saw the designs (other than a picture) prior to production. The way Boots (and Superdrug) works at Xmas is just to churn out as much crud as possible to maximize on their 3 for 2 turnover.

  4. Absolutely, it looks like the cheap tat that people who don't care about their grandparents buy.....in fact, I think that this may be my next little time filler, sitting down and coming up with some nice concepts for this range. They'll never use it or even give me time of day, but I reckon I could at least come up with some nice alternatives......

    .....Until you decide that a 'london beauty queen' range is what the world needs, then dibs on designing it!


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